Authors: Bharti Ayer, Niranchana shri, Dr. Nitu Ghosh and Dr. S. Sai Ganesh

ISBN: 978-81-970102-4-8

DOI: https://doi.org/10.59646/womenea/138

Date of Publication: February 28, 2024

About the Book:

Women develop with society’s instability. Women empowerment 1.0 drove women to labour in factories for a livelihood. Women Empowerment 2.0 focused on addressing societal needs by expanding the number of women in the workforce at a lower cost. In Women Empowerment 3.0, women’s behavioural characteristics are cared for while overcoming barriers to maximise delivery. Women Empowerment 4.0 focused on how digital technology affects women’s behaviour and options. All throughout, environmental factors influenced women’s empowerment. In our era, technology is the biggest force influencing women’s empowerment and behaviour. In the digital age, 5th-generation internet has entered the interior. Over half the world uses internet-based services, according to statistics. 100% of U.S. youth use the internet, while all other ages use web services in some way. The global scenario is similar; consumer internet usage grows for various requirements. Female empowerment and success 4.0 saw a movement from push-driven to focused women workforces pursuing leadership positions in practically every vertical. While targeting, they might independently analyse the corporation on several aspects. Hyper personalization of women’s achievements is trending. These characteristics have led to the creation of Women Empowerment and Achievement 5.0 to address newer forms of female leadership who are more confident, willing to explore, and ready to celebrate their success. The current book, Women Empowerment and Success 5.0: Putting Blocks Together, addresses recent women’s leadership. Scholarly articles on corporate women leadership, women achievements, integration of traditional and modern women leadership, women leadership engagement, emotional intelligence and competition in women leadership, geo-leadership, neuromarketing, green marketing, rethinking advertising and branding, big data analytics, blockchain in marketing, and in We thank all authors for supporting the book’s theme. The books’ chapters are basic in answering queries about the Marketing 5.0 framework and client development tactics.