Editors: Dr. D. Kinslin, Dr. K.A. Janardhanan, Dr. M.C. Shibin Tad, and Dr. D. Deekshith

ISBN: 978-81-69297-56-1

DOI: https://doi.org/10.59646/724

Date of Publication: May 30, 2026

Cite this book: D. Kinslin, KA Janardhanan, MCS Tad, and D. Deekshith, (2026), Sustainable Innovation and Global Business Practices, San International Scientific Publications, ISBN: 978-81-69297-56-1, DOI: https://doi.org/10.59646/724

Chapters and Authors

Chapter 1: Sustainability and Green Business Practices – Dr. D. Deekshith

Chapter 2: The Role of Social Media in Business Marketing and Branding – Dr. Kavitha Rani. R

Chapter 3: Supply Chain Management in The Global Economy – Dr. Lija P

Chapter 4: Sustainability Reporting and Corporate Accountability – Dr. D. Deekshith D

Chapter 5: Corporate Innovation and Intrapreneurship – Dr. V. P. Velmurugan

Chapter 6: The Impact of Climate Change on Business Strategies – Prof. Kishore J S

Chapter 7: The Role of Venture Capital in Scaling New Businesses – Dr. D. Deekshith

Chapter 8: The Role of Innovation Hubs in Business Development – Dr. D. Deekshith

Chapter 9: Sustainable Business Models in The Age of Climate Change – Dr. M.C. Shibin Tad

Preface

The twenty-first century business environment is increasingly shaped by the interconnected forces of globalization, technological advancement, environmental sustainability, and social responsibility. Organizations today face the dual challenge of achieving economic growth while addressing pressing global concerns such as climate change, resource scarcity, environmental degradation, and social inequality. As stakeholders demand greater accountability and sustainable value creation, businesses are compelled to rethink traditional models and embrace innovative strategies that balance profitability with long-term environmental and societal well-being. In this context, Sustainable Innovation and Global Business Practices offers a timely and comprehensive exploration of the principles, strategies, and practices that are redefining modern business in an era of sustainability and global integration.

This volume brings together scholarly contributions from experienced academicians and experts who examine the critical dimensions of sustainability, innovation, entrepreneurship, and global business management. The book begins by exploring sustainability and green business practices, highlighting how organizations can integrate environmental responsibility into their operations, decision-making processes, and strategic planning. As sustainability becomes a key driver of competitive advantage, businesses must adopt innovative approaches that promote resource efficiency, environmental stewardship, and long-term organizational resilience.

The influence of digital technologies on contemporary business practices is also addressed through an examination of the role of social media in marketing and branding. In an increasingly connected world, social media platforms have become powerful tools for customer engagement, brand building, market expansion, and stakeholder communication. The book further explores supply chain management in the global economy, emphasizing the importance of efficient, resilient, and sustainable supply chains in facilitating international trade and organizational competitiveness.

Corporate accountability has become a fundamental expectation in modern business. Recognizing this trend, the volume examines sustainability reporting and corporate accountability, providing valuable insights into transparency, ethical governance, environmental disclosure, and stakeholder engagement. These discussions underscore the growing importance of measuring and communicating sustainability performance to build trust and credibility among investors, consumers, regulators, and society at large.

Innovation remains a central theme throughout the book. Chapters on corporate innovation and intrapreneurship illustrate how organizations can foster creativity, entrepreneurial thinking, and continuous improvement within existing structures to drive growth and adaptability. The discussion extends to the role of venture capital in scaling new businesses, highlighting how financial support and strategic guidance contribute to the success of innovative startups and emerging enterprises. Complementing this perspective is an exploration of innovation hubs and their significance in nurturing collaboration, knowledge exchange, technological advancement, and business development.

The increasing impact of climate change on global business operations receives particular attention in this volume. Businesses today must anticipate environmental risks, adapt to changing regulatory frameworks, and develop strategies that enhance resilience and sustainability. The book examines the implications of climate change for organizational strategy and emphasizes the necessity of integrating sustainability considerations into long-term business planning. Furthermore, the discussion on sustainable business models highlights how organizations can create economic value while simultaneously addressing environmental and social challenges, thereby contributing to a more sustainable and inclusive global economy.

We extend our sincere gratitude to all contributing authors whose expertise, dedication, and scholarly efforts have made this publication possible. Their insightful contributions provide readers with a multidisciplinary understanding of the opportunities and challenges associated with sustainable innovation and global business practices. We also acknowledge the support of academic institutions, colleagues, reviewers, and all those who contributed to the successful completion of this work. It is our hope that Sustainable Innovation and Global Business Practices will serve as a valuable resource for students, researchers, educators, business professionals, entrepreneurs, and policymakers. By fostering a deeper understanding of sustainability, innovation, and responsible business leadership, this book aims to inspire informed action and strategic thinking toward building a more sustainable and prosperous future.