Authors: Mr. B. Nithyanandham, Mrs. K. Sukhashini and Dr. D. Gnanasenthilkumar

ISBN: 978-81-994205-5-7

DOI: https://doi.org/10.59646/493

Date of Publication: October 13, 2025

About the Book:

In an increasingly complex and dynamic business environment, organizations must navigate rapid technological advancements, shifting market demands, and global competition. Strategic management has emerged as a critical discipline that equips leaders with the tools and frameworks to craft sustainable competitive advantages and steer their organizations toward long-term success.

This textbook, Strategic Management: Crafting the Future of Organizations, is designed to provide students, scholars, and practitioners with a comprehensive understanding of the principles, concepts, and practices of strategic management. It emphasizes both the analytical and creative aspects of strategy formulation and implementation, combining theoretical foundations with real-world applications.

The book is structured to guide readers through the strategic management process—from environmental scanning and internal analysis to strategy formulation, implementation, and evaluation. Special attention is given to emerging trends such as digital transformation, innovation management, corporate social responsibility, and global strategic challenges, ensuring that readers are prepared to address the complexities of modern organizational landscapes.

By integrating case studies, contemporary examples, and interactive exercises, this textbook encourages critical thinking, problem-solving, and decision-making skills. It is intended not only to convey knowledge but also to inspire students and managers to think strategically and shape the future of their organizations proactively.

We hope that this book will serve as a valuable resource for anyone seeking to understand, develop, and implement effective strategies that drive organizational growth and sustainability in today’s competitive world.