Author: Dr. K. Asha Shajaram

ISBN: 978-81-974075-9-8

DOI: https://doi.org/10.59646/bb/205

Date of Publication: May 31, 2024

About the Book:

In the bustling world of commerce, where products transition from shelf to cart, understanding the intricate pathways of consumer behavior is indispensable. “Shelf to Cart: A Journey into Buying Behavior” embarks on a voyage through the labyrinth of consumer decision-making, illuminating the twists and turns that guide purchases from consideration to completion.

This book navigates the realms of consumer psychology, unveiling the subconscious forces that sway purchasing choices. Through a captivating narrative, readers embark on a quest to decipher the underlying motivations, desires, and perceptions that influence consumers as they traverse the aisles and digital landscapes of retail.

With each turn of the page, “Shelf to Cart” offers a treasure trove of insights gleaned from research, case studies, and real-world examples. From the subtle cues that trigger impulse buys to the complex interplay of social, cultural, and situational factors, readers gain a profound understanding of the multifaceted nature of consumer behavior.

Drawing on a rich tapestry of theories and methodologies, this book equips marketers, business leaders, and students with practical tools for navigating the ever-evolving landscape of consumer preferences and trends. By unraveling the mysteries of consumer behavior, readers uncover strategies to craft compelling marketing campaigns, optimize product offerings, and foster lasting connections with customers.

“Shelf to Cart: A Journey into Buying Behavior” is not just a book—it’s a compass for businesses seeking to chart a course through the dynamic currents of consumerism. Whether you’re a seasoned marketer, an aspiring entrepreneur, or a curious observer of human nature, this book invites you to embark on an enlightening expedition into the heart of buying behavior.