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Retail Management

Author: Dr. Aditya Bavadekar

Editor: Dr. Nilesh Anute

ISBN: 978-81-999190-0-6

DOI: https://doi.org/10.59646/599

Date of Publication: February 16, 2026

Preface

Retailing is one of the most dynamic and rapidly evolving sectors of the global economy, serving as the vital link between producers and consumers while continuously adapting to technological innovation, competitive pressures, and changing customer expectations. Retail Management has been carefully designed to provide students, academicians, and industry professionals with a comprehensive understanding of the concepts, strategies, and practical applications that define modern retailing. Beginning with the fundamentals of retailers, retail marketing, global retailing trends, and the Indian retail landscape, the book establishes a strong conceptual foundation before progressing into retail management strategies, supply chain management, warehousing, financial performance metrics, location planning, and organizational structures. It further explores store design and operations, visual merchandising, franchising, category management, branding, private label strategies, merchandise planning, sourcing, and vendor management, offering detailed insights into the operational backbone of successful retail enterprises. In addition, the text examines retail communication systems, promotional strategies, and retail information systems, including technologies such as EDI and RFID, emphasizing the growing role of data and digital transformation in retail success. Special attention is given to electronic and non-store retailing, e-commerce applications, consumer behavior shifts, and the challenges and opportunities presented by globalization and online retail platforms. Structured in a clear, systematic, and learner-friendly manner, this book integrates theoretical frameworks with contemporary examples, practical illustrations, and real-world case perspectives to bridge the gap between academic study and industry practice. It aims not only to equip readers with managerial skills and analytical tools required for effective decision-making but also to inspire innovative thinking in an era where retail formats, customer preferences, and competitive strategies are constantly evolving. By covering traditional formats alongside emerging multi-channel and digital retail models, this text aspires to serve as a complete guide for understanding the changing retail scenario and preparing future retail professionals for successful careers in this vibrant and competitive field.

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