Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale

ISBN: 978-81-970457-8-3

DOI: https://doi.org/10.59646/rtbmss/134

About the Book

Research and practice in business management and organisational studies are on the rise these days. This book is written to assist those who want to run organisations properly. This book’s overarching goal is to help readers comprehend current tendencies in business management and social sciences.

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/rtbmssC1/134)

Infrastructure Business Development in India: Challenges and Opportunities

Author: Deepak Tulsiram Patil, Assistant Professor, School of Engineering, Architecture, and Interior Design, Amity University, Dubai.

Chapter 2 (DOI: https://doi.org/10.59646/rtbmssC2/134)

Exploring the Dynamics of the Future of the Indian Educational Landscape

Author: Dr. Jayashree Patil, Assistant Professor, Bharati Vidyapeeth School of Online Education, Pune, Maharashtra, India.

Chapter 3 (DOI: https://doi.org/10.59646/rtbmssC3/134)

Marketing Analytics for Business Development

Author: Jitendra Basappa Bhandari, Associate Professor, MM’s Institute of Management Education Research and Training, Pune, Maharashtra, India.

Chapter 4 (DOI: https://doi.org/10.59646/rtbmssC4/134)

The Role of Women Successors in Family Business with Reference to India

Author:  Dr. Dattatraya Pandurang Rane, Principal, SNDT Women’s University’s Maharshi Karve Model College for Women, Shrivardhan, Maharashtra, India.

Chapter 5 (DOI: https://doi.org/10.59646/rtbmssC5/134)

Capital Budgeting in Financial Marketing

Author: Dr. Mangalgouri S Patil, Assistant Professor, Marathwada Mitra Mandal’s Institute of Management Education Research and Training (IMERT), Pune, Maharashtra, India.

Chapter 6 (DOI: https://doi.org/10.59646/rtbmssC6/134)

Artificial Intelligence in Marketing

Authors:  Dr. Sandip Sane, Director, ASM’s Institute of Business Management and Research, Savitribai Phule Pune University, Pune, Maharashtra, India.

Chapter 7 (DOI: https://doi.org/10.59646/rtbmssC7/134)

Indian B-Schools: Meeting Challenges of Industry 5.0

Author:  Dr. Priyanka Kulkarni, Associate Professor, Lotus Business School, Pune, Maharashtra, India.

Chapter 8 (DOI: https://doi.org/10.59646/rtbmssC8/134)

Role of HR Analytics in Organization Management

Author:  Dr. Sunil P. Ujagare, Professor, R. M. Dhariwal Sinhgad Management School, Kondhapuri, Pune, Maharashtra, India.

Chapter 9 (DOI: https://doi.org/10.59646/rtbmssC9/134)

Mindfulness and Emotional Intelligence

Author:  Dr. Amruta Deshpande, Director, Research and Development, Indira Group of Institutes, Pune, Maharashtra, India.

Chapter 10 (DOI: https://doi.org/10.59646/rtbmssC10/134)

Healthcare Sector in India: Challenges and Opportunities

Author:  Dr. Jyothi Pawar, Associate professor, Modern Institute of Business Management, Pune, Maharashtra, India.

Chapter 11 (DOI: https://doi.org/10.59646/rtbmssC11/134)

New Trends in Corporate Social Responsibility

Author:  Prof. Rupali Mane (Moray), Associate professor, Modern Institute of Business Management, Pune, Maharashtra, India.

Chapter 12 (DOI: https://doi.org/10.59646/rtbmssC12/134)

Emotional Intelligence in Marketing: The Human Connection

Author:  Dr. Prashant Kalshetti, Associate Professor & Head, Dept. of BBA, Dr. D Y Patil Vidyapeeth, Global Business School and Research Centre, Pune, Maharashtra, India.

Chapter 13 (DOI: https://doi.org/10.59646/rtbmssC13/134)

Smart Finance: Harnessing the Power of Artificial Intelligence

Author: Mrs. Nilambari Moholkar, Assistant Professor, Dr. D.Y. Patil Institute of Technology, Pimpri, Maharashtra, India.

Chapter 14 (DOI: https://doi.org/10.59646/rtbmssC14/134)

Future of Retail Industry in India

Author:  Mr. Sandeep Suresh Londhe, Assistant Professor, Dr. D. Y. Patil Institute of Management & Research, Pimpri, Maharashtra, India.

Chapter 15 (DOI: https://doi.org/10.59646/rtbmssC15/134)

Google Analytics: Advanced Tools to Track User Behavior

Author:  Dr. Shital Gujarathi, Assistant Professor, CHMES Dr. Moonje Institute of Management and Computer Studies, Nashik, Maharashtra, India.

References

1. Mishra, Aswini Kumar, Kunapareddy Narendra, and Bibhu Prasad Kar. (2013). “Growth And Infrastructure Investment In India: Achievements, Challenges, And Opportunities.” Economic Annals, vol. 58, no. 196,  pp. 51-70.
2. Sahoo, Pravakar, and Ranjan Dash. (2009).  “Infrastructure development and economic growth in India.” Journal of the Asia Pacific Economy, vol. 14, no. 4,  pp. 351-365.
3. Chakrabarty, C. P. (2009). “Challenges and opportunities of infrastructure development in India.” Economic and Political Weekly, vol. 54, no. 50, pp. 29-33.
4. Pranjale R, Anute N (2022) Advertisement Strategies adopted for Confectionery Products by FMCG Companies in India, Journal of Sales, Service and Marketing Research, e-ISSN: 2582-7804, Volume-3, Issue-2 , Page no. 17-21.
5. Prashant Gundawar, Deepak Tulsiram Patil, Jyothi Pawar, Sandip Sane, (2024). International Business Environment, San International Scientific Publications, ISBN: 978-81-970102-1-7, DOI: https://doi.org/10.59646/intbmgmt/126
6. Kumar, R., & Singh, M. (2019). The impact of technology on education: Trends, challenges, and opportunities. In Exploring the Dynamics of the Future of the Indian Educational Landscape (pp. 12-35). New Delhi: Sage Publications India Pvt Ltd.
7. Narang, R., & Gupta, N. (2019). Personalized learning: A paradigm shift in Indian education. In Exploring the Dynamics of the Future of the Indian Educational Landscape (pp. 78-94). New Delhi: Sage Publications India Pvt Ltd.
8. Bhatia, S., & Taneja, S. (2019). Enhancing employability skills through vocational education. In Exploring the Dynamics of the Future of the Indian Educational Landscape (pp. 163-184). New Delhi: Sage Publications India Pvt Ltd.
9. Chauhan, U., & Sharma, Y. (2019). Role of artificial intelligence in transforming education. In Exploring the Dynamics of the Future of the Indian Educational Landscape (pp. 217-234). New Delhi: Sage Publications India Pvt Ltd.
10. Dhaliwal, U., & Singh, M. (2019). Inclusive education: Addressing diversity and individual differences. In Exploring the Dynamics of the Future of the Indian Educational Landscape (pp. 285-306). New Delhi: Sage Publications India Pvt Ltd.
11. Bohra D, Nagansur S and Anute N (2022) Comparative Analysis of FMCG Products with Special Reference to HUL and ITC, OmniScience: A Multi-disciplinary Journal, ISSN: 2231-0398 (Online) ISSN: 2347-9949 (Print) , Volume 12, Issue 2, Page no. 1-10.
12. Dattatraya Pandurang Rane, Sunil Ujagare, Neetu Randhawa, Priyanka Kulkarni, (2023). Entrepreneurship Development, San International Scientific Publications, ISBN: 978-81-969431-2-7 DOI: https://doi.org/10.59646/entreprdevep/113.
13. Deeksha Srinivasa, Rajani H Pillai, Roopa Adarsh and Arpita Sastri, (2023). Creation and Development of New Ventures and Entrepreneurship, San International Scientific Publications, ISBN: 978-81-966737-3-4, DOI: https://doi.org/10.59646/entrepreneurship/071.
14. Bawa, S., & Shocker, A. D. (2018). Data-driven decision making: A review of recent developments in marketing research. Journal of Marketing Research, 55(4), 555-576.
15. Jain, V., & Babbar, S. (2016). Big data analytics for business intelligence: Trends, opportunities, and challenges. International Journal of Advanced Research in Computer Science and Software Engineering, 5(3), 389-393.
16. Kumari M, Patthey A and Anute N (2022) Search Engine Optimization (SEO) And Social Media Marketing Techniques And Its Impact As A Marketing Tool With Special Reference To Luxury Brands, International Journal of Research Publication and Reviews, Vol 3, Issue 7,ISSN 2582-7421, page no. 3913-3920.
17. Sneha, M.R. Eshan, Jaspreet Kaur and C. Shilpa Rao, (2024). Marketing Essentials: A Beginner’s Handbook, San International Scientific Publications, ISBN: 978-81-970457-2-1 DOI: https://doi.org/10.59646/marketing/128.
18. Chatterjee, S., & Jha, S. K. (2014). Women in family business: A study of their roles and challenges. Journal of Management Research, 6(2), 1-9.
19. Dhar, R. L. (2015). Women succession in family business: An exploratory study. Journal of Entrepreneurship and Innovation, 3(1), 1-8.
20. Garg, N., & Sharma, M. (2016). Women in leadership positions in family businesses: An Indian perspective. International Journal of Management and Enterprise Development, 12(2), 150-168.
21. Gupta, A., & Mehra, A. (2017). Breaking down barriers: Women in family businesses in India. Journal of Family Business Strategy, 8(1), 38-48.
22. Jain, S., & Mathur, A. (2018). Empowering women in family businesses: A case study from India. Journal of Women’s Entrepreneurship and Leadership, 4(1), 1-12.
23. Kalra, N., & Bhatia, S. (2017). Women as successor entrepreneurs in family businesses: An analysis of motivational factors. Journal of Small Business Management, 55(3), 549-569.
24. Singh, P., & Jaspal, S. (2019). Exploring gender differences in succession planning among family business owners in India. Journal of Family Business Studies, 20(2), 209-224.
25. Ross, S. A., Westerfield, R. W., Jaffe, J. F., & Jordan, B. D. (2008). Corporate finance: Core principles and applications. McGraw-Hill Education.
26. Anute N, Patil H (2023). Significance of Distance Education And E Learning In Higher Education System In India, The Online Journal of Distance Education and e-Learning, Volume 11, Issue 1, Page no. 324-337.
27. Reena Partha Nath, Nilambari Moholkar, Devyani Ingale and Nilesh Anute, (2023). Corporate Governance, San International Scientific Publications, ISBN: 978-81-967690-9-3, DOI: https://doi.org/10.59646/corpgov/080.
28. Anagha Bhope, Dattatraya Pandurang Rane, Sadhana Ganesh Awate, Nilesh Anute (2023). San International Scientific Publications, ISBN: 978-81-967968-0-8, DOI: https://doi.org/10.59646/financmgmt/087.