Multidisciplinary Research in the Age of Artificial Intelligence

Chief Editors: Dr. Jagdish Kumar Sahu, and Dr. Byram Anand

Associate Editors: Dr. J. Jayamani, and Albeen Josebh Ahmed

Co-Editors: Dr. Sunakshi Verma, and Mr. Pankaj Bharat Devre

ISBN: 978-93-7183-018-8

DOI: https://doi.org/10.59646/781

Date of Publication: July 31, 2026

Cite this book: Jagdish KS, Byram A, Jayamani J, Albeen JA, Sunakshi V, and Pankaj BD, (2026), Multidisciplinary Research in the Age of Artificial Intelligence, Paradox International Publications & San International Scientific Publications, ISBN: 978-93-7183-018-8, DOI: https://doi.org/10.59646/781

Chapters and Authors

Chapter 1: Casearia graveolens Dalzell’s Phytochemical Components and Pharmacological Significance – Annu Karnwal, Anshika Uniyal, and Dr. Avadhesh Kumar Koshal

Chapter 2: Artificial Intelligence in Finance: Applications, Opportunities, Challenges, and Future Prospects – Prajakta A. Satpute

Chapter 3: Phonological Variation and Social Identity: A Sociolinguistic Study of Urban Vs. Rural English – Dr BSS Bhagvan

Chapter 4: Implications of Credit Operations and Risk Management Practices of Commercial Banks – Dr Simu Rajendran

Chapter 5: Decision Fatigue in the Digital Age: A Psychological Analysis of Choice Overload – Dr. Alpa Srivastava

Chapter 6: Digital Banking Transformation and Customer Experience Management – Dr. Jagdish Kumar Sahu

Chapter 7: Behavioral Economics and Consumer Decision-Making Patterns – Dr. Jagdish Kumar Sahu

Chapter 8: Groupthink in Online Communities: Psychological Dynamics of Digital Herd Behavior – Dr. N. Bargavi

Chapter 9: Impact of Remote Work Culture on Employee Productivity and Engagement – Dr. R. Selvakumari

Chapter 10: Hybrid Neural-Rule Systems for Adaptive Anomaly Detection in Cloud Environments – Dr. Reena Saini

Chapter 11: Emerging Paradigms in Information Technology: From Cloud Computing to Edge Intelligence – Dr. Reena Saini

Chapter 12: Artificial Intelligence and English Language Speaking: Change, Disruption, and the New Skills Landscape – Dr. Shaikh Tahemina Naaz, and Dr. Norhan Sakr

Chapter 13: The Algorithmic Self and the Transformation of Human Behavior in Social Media Platforms – Dr. Siva Thivya R, and Mr. Pukhraj Patel S

Chapter 14: The Future of Farming: Technological Innovations for Sustainable Agriculture and Rural Development – Dr. Soniya Singh, and Dr. Mohd. Irfan

Chapter 15: Role of Indigenous Knowledge in Biodiversity Conservation – Dr. Vilas D. Doifode

Chapter 16: Innovation and Entrepreneurship in the Digital Economy – Harini. I

Chapter 17: Strategic Sponsorship Management for Sustainable Event Success: A Conceptual Study – Jibin Mathew, and Maria J Thevara

Chapter 18: Identifying Agile Managerial Competencies Expected by Employers – M. Swetha

Chapter 19: Green Business Models for Sustainable Development – Ms. M. S. Reethiswari

Chapter 20: Trauma and Resilience in Contemporary English Novels – Mr K Mallikarjuna, and Dr BSS Bhagvan

Chapter 21: Financial Inclusion and Alternate Credit Scoring for Under-Served Customers: An Empirical Study – Mr. Pushkaraj Sanjay Rokade, Shivshakti Nanda

Chapter 22: Cultural Heritage Tourism and Destination Branding – Ms. Rasika Shahane, and Dr. Rajeshree S. Pol

Chapter 23: Artificial Intelligence in Commerce Education: Emerging Opportunities, Challenges, And Future Directions – Prof. Abhijeet Jaysing Bendale, and Dr. Ajit Vishwas More

Chapter 24: Artificial Intelligence in Education, Opportunities and Challenges for Modern Classroom – Rasika Shahane

Chapter 25: Influencer Marketing as a Driver of Consumer Purchase Behaviour in the Cosmetics Industry – Simi Xavier

Chapter 26: Women’s Empowerment Across Cultures, Religions, Castes, and Nations: A Comparative Literary Perspective: An Intercultural Study of Gender, Identity, and Social Justice in Selected Literary Works – Sk Mateen, and Sk Nazeer

Chapter 27: Generative Artificial Intelligence in Novel Drug Design – Syeda Nishat Fathima

Chapter 28: Emotional Intelligence and Decision-Making Effectiveness Among Managers – Dr. Alpa Srivastava

Preface

The rapid advancement of artificial intelligence (AI) has ushered humanity into a transformative era in which knowledge creation, technological innovation, and interdisciplinary collaboration are reshaping every aspect of society. The boundaries that once separated traditional academic disciplines are becoming increasingly interconnected, giving rise to multidisciplinary research that integrates diverse perspectives, methodologies, and technologies to address complex global challenges.

The book “Multidisciplinary Research in the Age of Artificial Intelligence” is a reflection of this intellectual transformation, presenting a comprehensive collection of scholarly contributions that demonstrate how AI and emerging digital technologies are influencing research, professional practice, policy formulation, and human life across numerous domains. This volume brings together researchers, academicians, and practitioners whose work exemplifies the power of multidisciplinary inquiry in generating innovative solutions for the contemporary world.

The chapters presented in this book encompass a remarkable diversity of themes, ranging from pharmacological investigations of medicinal plants and AI-driven financial systems to sociolinguistics, psychology, banking, management, education, cloud computing, cybersecurity, agriculture, literature, tourism, entrepreneurship, sustainability, and healthcare. Such diversity highlights the growing realization that the challenges of the twenty-first century cannot be solved within the boundaries of a single discipline. Instead, meaningful progress requires the integration of scientific knowledge, technological innovation, social understanding, economic insights, and ethical considerations. Artificial intelligence serves as a common thread throughout many of these studies, acting not merely as a technological tool but as a transformative force that enhances decision-making, predictive analytics, automation, personalized services, intelligent learning, and data-driven research across multiple sectors.

Several chapters explore the revolutionary role of AI in finance, education, cloud security, language learning, and drug discovery, illustrating how intelligent algorithms are redefining traditional practices while introducing new opportunities and challenges. Other contributions examine critical issues related to human behavior, including decision fatigue, emotional intelligence, groupthink in digital communities, consumer behavior, employee engagement in remote work environments, and the algorithmic influence of social media. These investigations remind readers that technological advancement must always be understood alongside its psychological, social, and cultural implications. Equally important are the chapters devoted to sustainable agriculture, biodiversity conservation, green business models, cultural heritage, tourism, entrepreneurship, and women’s empowerment, emphasizing that technological progress must ultimately contribute to inclusive, sustainable, and socially responsible development.

A distinguishing feature of this volume is its balanced integration of theoretical perspectives, conceptual analyses, empirical investigations, and application-oriented research. Readers will encounter discussions on emerging paradigms such as edge intelligence, hybrid neural-rule systems, alternate credit scoring, adaptive anomaly detection, digital banking transformation, and generative AI in pharmaceutical innovation, alongside studies that preserve indigenous knowledge, literary analysis, and cultural identity.

This book is intended to serve a wide audience, including researchers, faculty members, postgraduate and doctoral scholars, policymakers, industry professionals, technology developers, financial analysts, healthcare researchers, management practitioners, and students seeking to understand the evolving relationship between artificial intelligence and multidisciplinary research. The diverse collection of chapters provides valuable theoretical foundations, practical insights, research methodologies, and future research directions that will inspire further scholarly exploration and collaborative innovation.

The editors express their sincere appreciation to all the authors for their valuable contributions, scholarly commitment, and dedication to advancing knowledge through multidisciplinary research. Their expertise and diverse perspectives have made this volume a rich academic resource that reflects the dynamic landscape of contemporary research. Gratitude is also extended to the reviewers, editorial team, and publishing professionals whose meticulous efforts have ensured the quality and integrity of this publication.

It is our hope that “Multidisciplinary Research in the Age of Artificial Intelligence” will become a meaningful reference for researchers and practitioners across disciplines, encouraging interdisciplinary collaboration, critical thinking, responsible innovation, and lifelong learning. As artificial intelligence continues to redefine the future of science, technology, society, and human interaction, this book stands as a testament to the importance of integrating knowledge across disciplines to build intelligent, sustainable, and inclusive solutions for generations to come.

 

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