Marketing Research

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Marketing Research

Marketing Research

Authors: Dr. Nilesh Vitthal Limbore, Dr. Mahesh Mangaonkar, Dr. Nilesh Anute and Dr. Anand A. Deshmukh

Editor: Dr. Satish Pawar

ISBN: 978-81-977070-3-2

DOI:  https://doi.org/10.59646/mr/233

Date of Publication: July 27, 2024

About the Book:

With a focus on global, technological, service, and small company examples, this book provides an engaging introduction to marketing research. It offers comprehensive coverage of statistical analysis and technological tools, up-to-date research, and an emphasis on strategy. With the use of pertinent case studies, we cover all facets of marketing research, including quantitative and qualitative methods, as well as the what, why, and how of statistical tools.This version is essential for management students at all levels, from undergraduates to postgraduates, thanks to the enhanced material. Also, this book provides a goldmine of information for anybody working in marketing research.

References

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