Authors: Dr. T. Shanmugapriya, Ms. Madurakola Malavika, Ms. Marri Arsha Reddy, Dr. D. Venugopal and Mr. Mohammed Wajid Razzaq

ISBN: 978-81-978212-2-6

DOI:  https://doi.org/10.59646/mrt/240

Date of Publication: July 31, 2024

About the Book:

In today’s fast-paced and ever-changing business landscape, making informed decisions is crucial for success. Marketing research plays a vital role in providing businesses with the insights they need to understand their customers, track market trends, and stay ahead of the competition.

This book is designed to provide a comprehensive guide to marketing research, covering the fundamental principles, methods, and applications. Whether you are a student, a marketing professional, or an entrepreneur, this book aims to equip you with the knowledge and skills to conduct effective marketing research and drive business growth.

Through real-world examples, case studies, and practical exercises, this book will take you on a journey to explore the world of marketing research. From defining research objectives to interpreting results, we will delve into the entire research process, highlighting the latest tools, techniques, and best practices.

Our goal is to make marketing research accessible and actionable, helping you to:

– Understand your target audience and their needs
– Identify market opportunities and challenges
– Develop effective marketing strategies
– Measure and optimize marketing performance

We hope that this book will serve as a valuable resource for you, providing the insights and expertise needed to succeed in today’s competitive marketplace.