Marketing Management

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Marketing Management

Marketing Management

Authors: Dr. Dhivya Sathish and Dr. J. Rani

ISBN: 978-81-978212-9-5

DOI:  https://doi.org/10.59646/mm/238

Date of Publication: July 31, 2024

About the Book:

In order to maintain a competitive edge in a rapidly changing world of marketing, students need a book that integrates the most up-to-date and cutting-edge marketing theory and tactics. Marketing Management distinguishes itself from other textbooks in the field by using a managerial approach, an analytical methodology, a multidisciplinary perspective, universal application, and comprehensive content. This version of the material has been updated to include the most current market trends. It provides new examples and a simpler structure. The breadth and depth of this edition are unparalleled. Individuals who engage with this influential piece of literature will acquire the necessary knowledge and skills to excel in the contemporary corporate environment.

References

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