Authors:  Dr. N. Sneha, Dr. M.R. Eshan, Dr. Jaspreet Kaur and Prof. C. Shilpa Rao

ISBN: 978-81-970457-2-1

DOI: https://doi.org/10.59646/marketing/128

Date of Publication: February 13, 2024

About the Book:

In this era of digital marketing, when customer value, engagement, and connections are paramount, this book captures the essence of the most important trends and forces shaping the industry. In this age of customer value and high-tech customer connections, the book has been extensively rewritten to reflect the key developments and forces influencing marketing. From long-standing marketing powerhouses to up-and-coming digital rivals, it covers it all: the importance of social media and technology in modern marketing, along with fresh anecdotes and examples of how businesses use innovation to stay ahead of the competition.