Authors: Dr. Abhinav Chaudhary, Aditya Vikram, and Dr. Ekta Rastogi Singh

ISBN: 978-93-7183-461-2

DOI: https://doi.org/10.59646/647

Date of Publication: April 04, 2026

Cite this book: Abhinav C, Aditya V, and Ekta R.S. (2026), Marketing 5.0: AI, Automation, and Human-Centric Strategies, Paradox International Publications & San International Scientific Publications, ISBN: 978-93-7183-461-2, DOI: https://doi.org/10.59646/647

Preface

The world of marketing stands at a pivotal crossroads. As digital transformation reshapes every aspect of business and society, marketers face an unprecedented dual challenge: leveraging advanced technologies such as artificial intelligence and automation while preserving the human essence that defines genuine connection. Marketing 5.0: AI, Automation, and Human-Centric Strategies is designed to guide readers through this evolving landscape—one where empathy and algorithms must work hand in hand.

Building upon the foundational ideas presented in earlier eras of marketing thought—from product-driven (1.0) and consumer-oriented (2.0) approaches to value-driven (3.0) and digital-first (4.0) models—Marketing 5.0 represents the integration of technology for humanity. It recognizes that data intelligence, automation, and machine learning can empower marketers to deliver more personalized, ethical, and meaningful experiences when anchored in human insight and responsibility.

This book aims to equip marketers, students, and business leaders with frameworks and tools to harness emerging technologies—AI, big data analytics, the Internet of Things, augmented and virtual reality, automation platforms, and blockchain—without losing sight of the customer’s emotional and social dimensions. Each chapter blends theory with practical applications, case studies, and strategic models to help readers translate technological potential into authentic value creation.

In crafting this work, we were motivated by a single conviction: the future of marketing belongs to those who can balance the power of machines with the depth of human understanding. Technology should not replace humanity—it should amplify it. With this perspective, Marketing 5.0: AI, Automation, and Human-Centric Strategies invites you to explore how innovation can serve people, planet, and profit in equal measure.

We hope this text inspires you to not only adapt to the future of marketing but to help shape it—consciously, creatively, and compassionately.