Marketing 4.0

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Marketing 4.0

Marketing 4.0

Authors: Prof. Dr. Jitendra Basappa Bhandari, Dr. Priyanka Pawar, Dr. Jairaj Janakraj Sasane and Dr. Ajit Chandgude

Editor: Dr. Prashant Gundawar

ISBN: 978-81-972500-3-3

DOI: https://doi.org/10.59646/m4/174

Date of Publication: April 30, 2024

About the Book:

Clients in the modern day are more distracted and have less time to spend on your brand because of all the options available to them. You must take a stance, capture their interest, and convey the desired message. Marketing 4.0 is becoming essential for productivity, and this book explains how to implement it for your brand right now. It delves into the changing power dynamics in the marketplace, the paradoxes caused by connectivity, and the growing subculture splintering that will influence the consumer of tomorrow. Using the changing attitude of consumers, marketing 4.0 reaches more customers and engages them more thoroughly than ever before. You should include the modifications that are causing old techniques to fall into disarray into your system. With the expert advice in this book, you can achieve your goal.

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