Author:  Dr Giriraj Kiradoo

ISBN: 978-81-970908-8-2

DOI: https://doi.org/10.59646/iapmc/144

Date of Publication: March 05, 2024

About the Book:

Effective corporate communication is one of the many skills that learners of marketing and other fields may learn in A Modern Guide to “Integrated Advertising, Promotion and Marketing Communications,” which also addresses a more nuanced understanding of integrated marketing. Advertising, promotions, and the function of various marketing strategies (e.g., social media, blogs, and mobile messaging) are all covered in this book. The language has changed to reflect the shifting nature of marketing towards more covert methods. The tools provided in each chapter enable students to apply concepts to real-life situations, which helps them recall information.