Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale

ISBN: 978-81-973428-4-4

DOI: https://doi.org/10.59646/imcs/192

About the Book

As a result of requests for case studies tailored to certain needs in education and training, the book of “Indian Management Case Studies” was created. Particularly for management development courses, it seeks to fill the present need for substantive examples. If you want to know how to utilise examples in your lessons and write a good case analysis report, you should read this short introduction to the case study method.

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/imcsc1/192)

Zomato’s Rebranding: From Food Delivery to a Lifestyle App

Author: Mr. Sandeep Suresh Londhe, Assistant Professor, Dr. D. Y. Patil Institute of Management & Research, Pimpri, Maharashtra, India

Chapter 2 (DOI: https://doi.org/10.59646/imcsc2/192)

Durex India: Cracking the Code of Social Media Marketing in a Conservative Market

Author: Dr. Deepa Kedar Rele, Assistant Professor, MIMA Institute of Management, Pune, Maharashtra, India

Chapter 3 (DOI: https://doi.org/10.59646/imcsc3/192)

The Rise of Influencer Marketing in India: Nykaa’s Beauty Influencer Strategy

Author: Dr. Archana Borde, Associate Professor, Symbiosis Skills and Professional University, Pune, Maharashtra, India

Chapter 4 (DOI: https://doi.org/10.59646/imcsc4/192)

Building a Community: The Case of BYJU’S on Social Media

Author:  Ms. Asmita Laxmikant Mudaliar, Assistant Professor, Tirpude Institute of Management Education, Nagpur, Maharashtra, India.

Chapter 5 (DOI: https://doi.org/10.59646/imcsc5/192)

Speaking the Local Language: Marico’s Marketing Strategy for Regional Markets

Author: Dr. Amar Prabhakar Narkhede, Associate Professor, ISMS Sankalp Business School, Vadgaon, Pune, Maharashtra, India

Chapter 6 (DOI: https://doi.org/10.59646/imcsc6/192)

Hyperlocal Marketing in India: Swiggy’s Strategy for Targeted Delivery

Authors:  Prof. Shriram Joshi, Registrar, G H Raisoni University, Saikheda, Madhya Pradesh, India

Chapter 7 (DOI: https://doi.org/10.59646/imcsc7/192)

The Legacy of Indian Management Gurus: Insights for the Next Generation

Author: Dr. Sachin Borgave, Director, Pratibha Institute of Business Management, Pune, Maharashtra, India

Chapter 8 (DOI: https://doi.org/10.59646/imcsc8/192)

Myntra’s Personalized Recommendations: The Power of Recommendation Engines

Author: Dr. Jayashree Patole, Assistant Professor, Global Business school and Research Centre, Dr. D.Y Patil Vidhyapeeth, Pune, Maharashtra, India

Chapter 9 (DOI: https://doi.org/10.59646/imcsc9/192)

Harnessing Big Data for Insights: Reliance Jio’s Customer Analytics Platform

Author: Leena Sanu, Assistant Professor, Christ College, Pune, Maharashtra, India.

Chapter 10 (DOI: https://doi.org/10.59646/imcsc10/192)

The Rise of AI in Business: The Case of SBI’s Chatbot for Customer Service

Author: Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India.

Chapter 11 (DOI: https://doi.org/10.59646/imcsc11/192)

Tata Consultancy Services (TCS): Leading the Digital Transformation

Author: Prof. Dr. Bipin Sule, Sr. Professor, Vishwakarma Institute of Technology, Pune, Maharashtra, India.

Chapter 12 (DOI: https://doi.org/10.59646/imcsc12/192)

Fostering Employee Wellbeing: Tata Steel’s Mental Health Awareness Program

Author: Dr. Prashant Kalshetti, Associate Professor & Head, Department of BBA, Dr. D Y Patil Vidyapeeth, Global Business School and Research Centre, Pune, Maharashtra, India.

Chapter 13 (DOI: https://doi.org/10.59646/imcsc13/192)

The Secret of Success: Sting’s Ad Campaigns Dominating the Energy Drink Market in India

Author: Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India.

Chapter 14 (DOI: https://doi.org/10.59646/imcsc14/192)

Kotak Mahindra Bank: Redefining Financial Services

Author:  Prof. Dr. Amey Adinath Choudhari, Research Guide, JSPM’s Rajashi Shahu College of Engineering, Pune, Maharashtra, India.

Chapter 15 (DOI: https://doi.org/10.59646/imcsc15/192)

Inventory Management Strategies in Indian FMCG Sector: A Case Study of Hindustan Unilever Limited

Author:  Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India.

Chapter 16 (DOI: https://doi.org/10.59646/imcsc16/192)

Logistics Management in Indian E-commerce: A Case Study of Flipkart

Author:  Dr. Prashant Chordiya, Assistant Professor, Shikshan Maharshi Dr. D.Y. Patil Shikshan Sanstha’s Dr. D.Y.Patil Centre for Management and Research, Chikhali, Pune, Maharashtra, India.

Chapter 17 (DOI: https://doi.org/10.59646/imcsc17/192)

Human Resource Management Practices in Indian Hospitality Industry: A Case Study of Taj Hotels

Author:  Dr. Suvarna Suhas Sathe, Registrar, Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, India.

Chapter 18 (DOI: https://doi.org/10.59646/imcsc18/192)

Empowering Women in Tech: Accenture’s Initiatives for Gender Equality

Author: Dr. Dattatraya Pandurang Rane, Principal, SNDT Women’s University’s, Maharshi Karve Model College For Women, Shrivardhan, Raigad, Maharashtra, India.

Chapter 19 (DOI: https://doi.org/10.59646/imcsc19/192)

Restructuring for Resilience: The Case of Vodafone Idea

Author:  Dr. Harshal Raje, Associate Professor, Global Business School and Research Centre, Dr. D.Y. Patil Vidyapeeth, Pimpri, Pune, Maharashtra, India.

Chapter 20 (DOI: https://doi.org/10.59646/imcsc20/192)

Banking the Unbanked: Jio Payments Bank’s Disruptive Strategy

Author:  Ms. Prajakta B Deshmukh, Assistant Professor, MBA Programme, SPPU, Sub Centre Nashik, Maharashtra, India.

Chapter 21 (DOI: https://doi.org/10.59646/imcsc21/192)

From NPA to Growth Engine: The Revival of Jet Airways

Author:  Dr. Rajendra Subhash Jarad, Professor, Department of MBA, Dr. D. Y. Patil Institute of Technology Pimpri, Pune, Maharashtra, India.

Chapter 22 (DOI: https://doi.org/10.59646/imcsc22/192)

The Rise of Non-Banking Financial Companies (NBFCs) in India

Author: Ms. Prajakta B Deshmukh, Assistant Professor, MBA Programme, SPPU, Sub Centre Nashik, Maharashtra, India.

Chapter 23 (DOI: https://doi.org/10.59646/imcsc23/192)

Rebranding MFs (Mutual Funds) for Millennial Investors

Author: Dr. Shardha Thakur, Assistant Professor, EES’s Unique Institute of Management, Pune, Maharashtra, India.

Chapter 24 (DOI: https://doi.org/10.59646/imcsc24/192)

Beyond Brick-and-Mortar: The Digital Transformation of SBI

Author: Dr. Dashrath B. Bhoite, Assistant Professor, MIT College of Management, Pune, Maharashtra, India.

Chapter 25 (DOI: https://doi.org/10.59646/imcsc25/192)

Marketing Strategies Behind boAt to Rule the World of Sound

Author: Dr. Nilesh Anute, Associate Professor, ASM’s Institute of Business Management and Research, Pune, Maharashtra, India.

Chapter 26 (DOI: https://doi.org/10.59646/imcsc25/192)

Key Drivers of Digital HR Transformation

Author: K. Yamini Bhargavi