Editor: Dr. Mariyappan N

ISBN: 978-81-996233-6-1

DOI: https://doi.org/10.59646/541

Date of Publication: December 24, 2025

About the Book: 

The contemporary landscape of commerce and management is undergoing rapid and far-reaching transformation driven by digitalization, globalization, sustainability imperatives, and evolving stakeholder expectations. Traditional business models and managerial practices are being continuously redefined to address emerging challenges such as technological disruption, competitive intensity, ethical governance, and dynamic consumer behavior. In this context, the Handbook of Modern Practices in Commerce and Management has been conceived as a comprehensive scholarly contribution that captures these ongoing developments. This edited volume brings together diverse perspectives from academicians, researchers, and practitioners, offering insights across key functional and strategic domains of commerce and management. The chapters present a thoughtful blend of conceptual frameworks, empirical studies, and practical illustrations covering areas such as finance, marketing, human resource management, entrepreneurship, digital business, sustainability, and strategic decision-making. Collectively, they reflect modern approaches and innovative practices shaping organizations in both national and global contexts. The primary objective of this handbook is to serve as a valuable reference for students, researchers, educators, and industry professionals by bridging theory and practice. By addressing contemporary issues and emerging trends, the book aims to stimulate critical thinking, encourage future research, and support informed managerial decision-making. We sincerely hope that this volume contributes meaningfully to academic discourse and practical understanding in the field of commerce and management.

Chapters and Authors