Authors: Dr. Dattatraya Pandurang Rane, Dr. Sunil Ujagare and Dr. Neetu Randhawa

Editor: Dr. Priyanka Kulkarni

ISBN: 978-81-969431-2-7

DOI: https://doi.org/10.59646/entreprdevep/113

Date of Publication: January 19, 2024

About the Book:

This textbook presents the steps of starting a business in a logical order, from brainstorming to planning to execution. It uses real-life entrepreneurs and their successful enterprises as examples. Helping readers to solidify crucial concepts and get going, it has clear language, great educational elements, and mentions of significant websites. These in-depth, case-study-style books cover all the bases when it comes to the dynamics of modern business problems. The book does a great job of balancing theory and practice, and it pays extra attention to the Indian setting so that its readers there may better understand the ideas.

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