Editor: Dr. Nilesh Anute

ISBN: 978-81-979197-7-0

DOI: https://doi.org/10.59646/emc/255

About the Book

In today’s rapidly changing business landscape, staying ahead of the curve is crucial for success. This book, “Emerging Trends in Commerce and Management,” provides a comprehensive guide to the latest developments and innovations shaping the world of commerce and management. With contributions from leading experts and researchers, this volume offers insights into the most pressing issues and opportunities facing businesses and organizations today. From the impact of digital transformation and artificial intelligence to the growing importance of sustainability and social responsibility, this book covers the key trends and topics that are redefining the future of commerce and management. Whether you are a student, scholar, or practitioner, this book is an essential resource for understanding the complexities and challenges of the modern business world.

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/emc1/255)

The Evolution of Marketing: From Traditional to Digital

Authors: 

Dr. Satish Pawar, Principal, Sangavi Keshri Arts and Commerce College, Chinchwad, Pune, Maharashtra, India.
Dr. Dheeraj Singh, Assistant Professor, Tilak Maharashtra Vidyapeeth, Vidyapeeth Bhavan, Gultekdi, Pune, Maharashtra, India.

Chapter 2 (DOI: https://doi.org/10.59646/emc2/255)

Corporate Social Responsibility and Ethics in International

Authors:

Dr Meghana Bhilare, Director/ Professor, Dr. D.Y Patil Institute of Management and Research, Pimpri, Pune, Maharashtra, India.
Dr. Priyanka Pawar, Assistant Professor, Indira College of Engineering and Management, Pune, Affiliated to Savitribai Phule University, Pune, Maharashtra, India.

Chapter 3 (DOI: https://doi.org/10.59646/emc3/255)

Augmented Reality Marketing: Enhancing Customer Experience with Immersive Technologies

Authors:

Dr. Sunil S Dhanawade, Director, Dr. D. Y. Patil Centre for Management and Research, Pune, Maharashtra, India.
Dr. Neetu Randhawa, Sr. Assistant Professor, Indira School of Business Studies PGDM, Pune, Maharashtra, India.

Chapter 4 (DOI: https://doi.org/10.59646/emc4/255)

The Psychology of Branding: Understanding Consumer Perception

Authors:

Dr. Satish Angadrao Warpade, Director, Lotus Business School, Pune, Maharashtra, India
Dr. Shripad Joshi, Associate Professor, Global Business School and Research Centre, Dr. D.Y. Patil Vidyapeeth Pimpri, Pune (Deemed to be University), Maharashtra, India.

Chapter 5 (DOI: https://doi.org/10.59646/emc5/255)

Role of Blended Learning in Management Education

Authors:

Dr. Ashutosh N Misal, Professor, Indira Institute of Management, Pune, Maharashtra, India.
Dr. Kajal Maheshwari, Associate Professor, S. B. Patil Institute of Management, Pune, Maharashtra, India.

Chapter 6 (DOI: https://doi.org/10.59646/emc6/255)

Future Trends in Surrogacy Advertising: Innovations and Opportunities

Authors:

Dr. Joe Cajetan Lopez, Ph.D Guide, Sinhgad Institute of Management (SIOM), Vadagaon (Bk), Pune, Maharashtra, India.
Dr. Archana Raut,  Assistant Professor, AISSMS Institute of Management, Pune, Maharashtra, India.

Chapter 7 (DOI: https://doi.org/10.59646/emc7/255)

HR Analytics for Strategic Decision Making

Authors:

Dr. Poonam Nikam, Dean – IIEBM, Indus Business School, Pune, Maharashtra, India.
Prof. Rupali Mane (Moray),  Assistant Professor, Modern Institute of Business Management, Pune, Maharashtra, India.

Chapter 8 (DOI: https://doi.org/10.59646/emc8/255)

Supply Chain Management Practices in Indian E-commerce Companies

Authors:

Prof. Dr. Bipin Sule,  Sr. Professor, Vishwakarma Institute of Technology, Pune, Maharashtra, India.
Dr. Mahesh Uday Mangaonkar, Professor, Indira School of Business Studies PGDM, Pune, Maharashtra, India.

Chapter 9 (DOI: https://doi.org/10.59646/emc9/255)

The Rise of Sustainability Marketing: Building Brands with a Focus on Environmental Responsibility

Authors:

Dr. Kunal Patil,  Associate Professor, Dr D Y Patil Institute of Management Studies, Akurdi, Pune, Maharashtra, India.
Ms. Asmita Laxmikant Mudaliar,  Associate Professor, Tirpude Institute of Management Education, Nagpur, Maharashtra, India.

Chapter 10 (DOI: https://doi.org/10.59646/emc10/255)

Financial Inclusion in India: Challenges and Opportunities

Authors:

Mrs. Nilambari Moholkar,  Associate Professor, Dr D Y Patil Institute of Management Studies, Akurdi, Pune, Maharashtra, India.
Dr. Mangalgouri S Patil,  Associate Professor, Marathwada Mitra Mandal’s Institute of Management Education Research and Training ( IMERT), Pune, Maharashtra, India.

Chapter 11 (DOI: https://doi.org/10.59646/emc11/255)

The Evolution of Financial Markets in India: A Historical Perspective

Authors:

Dr. Devyani Ingale,  Associate Professor, RMDSSOMS, Pune, Maharashtra, India.
Dr. Reena (Mahapatra) Lenka,  Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed) University, Pune, Maharashtra, India.

Chapter 12 (DOI: https://doi.org/10.59646/emc12/255)

The Impact of Blockchain on Marketing: Transparency and Security in Digital Advertising

Author:  Mrs. Swati Amit Bhat, Assistant Professor, Dr. D.Y. Patil Institute of Management and Research, Pimpri, Pune, Maharashtra, India.

Chapter 13 (DOI: https://doi.org/10.59646/emc13/255)

Strategic Planning and Innovation in Indian Education Sector

Authors:

Dr. Preeti Kulkarni,  Director, Dr. Moonje Institute of Management and Computer Studies, Pune, Maharashtra, India.
Dr. Vaishali Jawale,  Associate Professor, ASM’s IBMR, Pune, Maharashtra, India.

Chapter 14 (DOI: https://doi.org/10.59646/emc14/255)

Social Commerce: Integrating Shopping Experiences into Social Media Platforms

Author: Ms. Priya Bhonsle, Assistant Professor, Rungta Group of Institution, Bhilai, Maharashtra, India.

Chapter 15 (DOI: https://doi.org/10.59646/emc15/255)

Leadership and Organizational Change in Indian Higher Education

Author: Dr. Pratibha Upadhye, Assistant Professor, School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India.

Chapter 16 (DOI: https://doi.org/10.59646/emc16/255)

Digital HR: Revolutionizing Human Resources

Authors:

Dr. Shripada Patil, Assistant Professor, NICMAR University, Pune, Maharashtra, India.
Ms. Namrratta Dssouza, Assistant Professor, Ambrosia Institute of Hotel Management, Pune, Maharashtra, India.

Chapter 17 (DOI: https://doi.org/10.59646/emc17/255)

Strategic Planning for International Expansion: The Indian Perspective

Authors:

Dr. Jasbir Kaur, Director – GNIMS B School, Head – IT & HR, SGPC’s Guru Nanak Institute of Management Studies, Mumbai, Maharashtra, India.
Dr. Seema Sharma, Professor, Faculty of Commerce and Management, Assam down town University, Guwahati, Assam. India.

Chapter 18 (DOI: https://doi.org/10.59646/emc18/255)

The Impact of Digital Payments on the Indian Economy

Authors:

Prof. Dr. Amey Adinath Choudhari, Professor, JSPM’s Rajashi Shahu College of Engineering, Pune, Maharashtra, India.
Dr. Murlidhar Dhanawade, Director, NCRD’s Sterling Institute of Management Studies, Nerul, Navi Mumbai, Maharashtra, India.

Chapter 19 (DOI: https://doi.org/10.59646/emc19/255)

The Role of Venture Capital in the Indian Startup Ecosystem

Authors:

Mrs. Sadhana Ganesh Awate, Assistant Professor, Sinhgad Institute of Business Administration and Computer Application, Lonavala, Maharashtra, India.
Mrs. Aditee Huparikar- Shah, Assistant Professor, Indira College of Engineering and Management, Pune, Maharashtra, India.

Chapter 20 (DOI: https://doi.org/10.59646/emc20/255)

The Growth of Microfinance Institutions in India

Authors:

Prof. Indrajeet Kole, Assistant Professor, Global Business School and Research centre, Dr. D Y Patil Vidyapeeth (Deemed to be University), Pune, Maharashtra, India.
Ms. Prajakta B Deshmukh, Assistant Professor, MBA Programme, SPPU, Sub Centre Nashik, , Maharashtra, India.

Chapter 21 (DOI: https://doi.org/10.59646/emc21/255)

Corporate Finance Strategies in Indian Multinational Corporations

Authors:

Dr. Debashree Souvik Jana, Assistant Professor, Dr. D. Y. Patil School of Management, Lohegaon, Pune, Maharashtra, India.
Dr. Mahendra Yadav, Assistant Professor, Department of MBA, Dr. D. Y. Patil Institute of Technology, Pimpri Pune, Maharashtra, India.

Chapter 22 (DOI: https://doi.org/10.59646/emc22/255)

Corporate Governance and Financial Performance in Indian Firms

Authors:

Dr. Jyoti Singh, Associate Professor, MET’s Institute of Management, Bhujbal Knowledge City, Adgaon, Nashik, Maharashtra, India.
Prof. Gururaj Dangare, Head, Department of MBA, Pratibha Institute of Business Management, Chinchwad, Pune, Maharashtra, India.

Chapter 23 (DOI: https://doi.org/10.59646/emc23/255)

The Influence of Foreign Direct Investment on India’s Economic Growth

Authors:

Dr. Santosh Prakash Dhawale, Assistant Professor, HSBPVT’S GOI, Faculty of Management, Kashti, Maharashtra, India.
Dr. Laxman Narayanrao Renapure, Assistant Professor, Navsahyadri Group of Institutes, Faculty of Management, Pune, Maharashtra, India.

Chapter 24 (DOI: https://doi.org/10.59646/emc24/255)

Emerging Trends in Operations and Supply Chain Management

Authors:

Mr. Deepak Tulsiram Patil, Assistant Professor, Amity University, Dubai.
Dr. Kiran S. Kale, Associate Professor (MBA), Dr. D. Y. Patil Institute of Technology, Sant Tukaram Nagar, Pimpri, Pune, Maharashtra, India.

Chapter 25 (DOI: https://doi.org/10.59646/emc25/255)

Emotional Intelligence and Leadership Effectiveness in Indian Organizations

Authors:

Dr. Sandeep J. Ponde, Associate Professor, NCRD’s Sterling Institute of Management Studies, Nerul, Navi Mumbai, Maharashtra, India.
Dr. Suraj Kantilal Rodde, Associate Professor, Vidya Bharati Mahavidyalaya, Amravati, Maharashtra, India.