Digital Marketing

Sale!
Digital Marketing

Digital Marketing

Authors: Ms. Sharmila Balkrushana Yewale, Mr. Ranjeet More, Mr. Vikrant Sanjay Soman and Mr. Yogesh Shamrao Bhusari

ISBN: 978-81-978212-7-1

DOI:  https://doi.org/10.59646/dm/243

Date of Publication: August 05, 2024

About the Book:

“In today’s hyper-connected world, digital marketing has become the linchpin of business success. As technology continues to evolve at breakneck speed, marketers must adapt and innovate to reach, engage, and convert their target audiences. The rise of smartphones, social media, and e-commerce has transformed the way consumers interact with brands, making digital marketing an essential component of any successful business strategy.

This book is designed to be your comprehensive guide to the dynamic landscape of digital marketing. From the fundamentals of search engine optimization and social media marketing to the latest trends in data analytics, content marketing, and influencer marketing, we’ll explore the strategies, tools, and techniques needed to thrive in this ever-changing environment.

Whether you’re a seasoned marketer looking to stay ahead of the curve or just starting out in your career, our goal is to equip you with the knowledge, insights, and expertise to drive real results and grow your brand in the digital age. With practical examples, case studies, and expert insights, this book will help you navigate the complex world of digital marketing and unlock new opportunities for success.”

References

  1. Anute N, Deshmukh A, and Pawar S (2015) Effects of Television Advertising Elements on Customer’s Purchase Decision and Brand Building, International Journal of Research in Finance and Marketing, Volume 5, Issue 6, ISSN 2231-5985, Page no. 29-35
  2. Derrick, J. L., Eliseo-Arras, R. K., Haddad, S., Britton, M., & Hanny, C. (2018). Feasibility of using ecological momentary assessment to study unaided smoking cessation in couples. Nicotine & Tobacco Research, 20(12), 1497–1506. https://doi.org/10.1093/ ntr/ntx240
  3. Eldridge, S. M., Chan, C. L., Campbell, M. J., Bond, C. M., Hopewell, S., Thabane, L., Lancaster, G. A., & PAFS consensus group. (2016). CONSORT 2010 statement: Extension to randomised pilot and feasibility trials. BMJ, 355, i5239. https://doi. org/10.1136/bmj.i5239
  4. Fleming-Milici, F., & Harris, J. L. (2020). Adolescents’ engagement with unhealthy food and beverage brands on social media. Appetite, 146, Article 104501. https://doi.org/ 10.1016/j.appet.2019.104501
  5. Gaber, H., & Wright, L. (2014). Fast-food advertising in social media. A case study on Facebook in Egypt. Journal of Business and Retail Management Research, 9(1), 52–63.
  6. Gartner. (2016). Gartner CMO spend survey 2016-2017 shows marketing budgets continue to climb. https://www.gartner.com/smarterwithgartner/gartner-cmo-spe nd-survey-2016-2017-shows-marketing-budgets-continue-to-climb/.
  7. Gwaltney, C., Bartolomei, R., Colby, S., & Kahler, C. (2008). Ecological momentary assessment of adolescent smoking cessation: A feasibility study. Nicotine & Tobacco Research, 10(7), 1185–1190. https://doi.org/10.1080/14622200802163118
  8. Harris, J. L., & Taillie, L. S. (2024). More than a nuisance: Implications of food marketing for public health efforts to curb childhood obesity. Annual Review of Public Health, 45 (1). https://doi.org/10.1146/annurev-publhealth-090419-102616
  9. Health Promotion Board. (2023). Measures for nutri-grade beverages. https://www.hpb. gov.sg/healthy-living/food-beverage/nutri-grade. Hill, A. J. (2007). The psychology of food craving. Proceedings of the Nutrition Society, 66 (2), 277–285. https://doi.org/10.1017/S0029665107005502
  10. Hootsuite & We Are Social. (2021). Digital 2021 global overview report. Kelly, B., Bosward, R., & Freeman, B. (2021). Australian children’s exposure to, and engagement with, web-based marketing of food and drink brands: Cross-sectional observational study. Journal of Medical Internet Research, 23(7), Article e28144. https://doi.org/10.2196/28144
  11. Kidd, B., Mackay, S., Swinburn, B., Lutteroth, C., & Vandevijvere, S. (2021). AdHealth: A feasibility study to measure digital food marketing to adolescents through Facebook. Public Health Nutrition, 24(2), 215–222. https://doi.org/10.1017/ S1368980020001561
  12. Lancaster, G. A., & Thabane, L. (2019). Guidelines for reporting non-randomised pilot and feasibility studies. Pilot and Feasibility Studies, 5(1), 114. https://doi.org/ 10.1186/s40814-019-0499-1
  13. Maher, J. P., Rebar, A. L., & Dunton, G. F. (2018). Ecological momentary assessment is a feasible and valid methodological tool to measure older adults’ physical activity and sedentary behavior. Frontiers in Psychology, 9. https://doi.org/10.3389/ fpsyg.2018.01485
  14. Martino, S. C., Kovalchik, S. A., Collins, R. L., Becker, K. M., Shadel, W. G., & D’Amico, E. J. (2016). Ecological momentary assessment of the association between exposure to alcohol advertising and early adolescents’ beliefs about alcohol. Journal of Adolescent Health, 58(1), 85–91. https://doi.org/10.1016/j. jadohealth.2015.08.010

Description