Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore

ISBN: 978-81-69297-52-3

DOI: https://doi.org/10.59646/723

Date of Publication: May 30, 2026

Cite this book: SF Samuel, D. Kinslin, SE Christopher, and JS Kishore, (2026), Digital Business and Intelligent Technologies, San International Scientific Publications, ISBN: 978-81-69297-52-3, DOI: https://doi.org/10.59646/723

Chapters and Authors

Chapter 1: The Role of Technology in Transforming Business Operations – Dr. K. A Janardhanan

Chapter 2: Digital Transformation: Adapting to The Fourth Industrial Revolution – Dr. Asha. K

Chapter 3: The Impact of Artificial Intelligence on Business Management – Dr. Lija P

Chapter 4: Data-Driven Decision Making in Business – Dr. S. Fenin Samuel

Chapter 5: Customer Experience Management in The Digital Age – Dr. V. P. Velmurugan

Chapter 6: The Role of Blockchain Technology in Business Operations – Prof. R. Gokula Chandran

Chapter 7: Big Data and Business Analytics: Applications and Strategies – Dr. Inba Saharan J.R

Chapter 8: The Impact of E-Commerce on Traditional Retail Models  – Dr. M.C. Shibin Tad

Chapter 9: The Role of Business Intelligence in Strategic Decision-Making – Dr. R. Radhika

Chapter 10: The Future of Consumer Behavior in A Digital World – Dr. Asha. K

Chapter 11: Cybersecurity Threats and Their Impact on Business Management – Dr. M.C. Shibin Tad

Chapter 12: Digital Marketing Strategies for the Modern Business – Dr. S. Fenin Samuel

Chapter 13: Business Process Automation and Efficiency Improvement – Dr. D. Kinslin, Professor

Chapter 14: Consumer Protection in A Digital Business Landscape – Dr. R. Radhika

Preface

The digital revolution has fundamentally transformed the way businesses operate, compete, and create value in the global marketplace. Advances in information technology, artificial intelligence, data analytics, automation, and digital platforms have redefined organizational structures, customer interactions, and strategic decision-making processes. In today’s interconnected and technology-driven economy, organizations must continuously innovate and embrace intelligent technologies to remain competitive and sustainable. The book Digital Business and Intelligent Technologies has been developed to provide a comprehensive exploration of the transformative role of digital technologies in modern business environments and to offer valuable insights into the opportunities and challenges associated with digital transformation.

This volume brings together contributions from distinguished academicians and experts who examine various dimensions of digital business and emerging intelligent technologies. The book begins by exploring the role of technology in transforming business operations, highlighting how digital tools and technological innovations have enhanced efficiency, productivity, and organizational effectiveness. Building upon this foundation, the discussion extends to digital transformation and the Fourth Industrial Revolution, emphasizing the integration of advanced technologies such as artificial intelligence, the Internet of Things (IoT), robotics, cloud computing, and automation into business processes and strategic frameworks.

Artificial Intelligence has emerged as one of the most influential technologies shaping the future of business management. This volume examines the impact of AI on organizational decision-making, operational efficiency, customer engagement, and innovation. Complementing this discussion are chapters dedicated to data-driven decision-making, big data analytics, and business intelligence, which illustrate how organizations can leverage data as a strategic asset to gain competitive advantage, improve performance, and make informed decisions in an increasingly complex business environment.

The digital era has also transformed the relationship between businesses and consumers. Several chapters focus on customer experience management, digital marketing strategies, and the evolving nature of consumer behavior in a highly connected world. These discussions provide valuable insights into how organizations can effectively engage customers, personalize services, and build lasting relationships through digital channels. The book further explores the profound impact of e-commerce on traditional retail models, highlighting the opportunities, disruptions, and strategic adaptations required in the modern retail landscape.

Emerging technologies such as blockchain are examined for their potential to enhance transparency, security, trust, and efficiency in business operations. At the same time, the increasing reliance on digital systems has heightened concerns regarding cybersecurity and data protection. Accordingly, this volume addresses cybersecurity threats and their implications for business management, emphasizing the importance of risk mitigation, information security, and organizational resilience in a digital economy.

The book also explores business process automation and efficiency improvement, demonstrating how intelligent systems and automated workflows can streamline operations, reduce costs, and enhance organizational agility. Recognizing the growing importance of legal and ethical considerations in digital commerce, the final chapter examines consumer protection in the digital business landscape, highlighting the need for responsible business practices, regulatory compliance, and the protection of consumer rights in an increasingly digital marketplace.

We express our sincere appreciation to all contributing authors whose scholarly expertise and dedication have enriched this volume. Their valuable insights provide a multidimensional understanding of the technologies, strategies, and management practices shaping contemporary digital enterprises. We also acknowledge the support of academic institutions, colleagues, reviewers, and all those who contributed to the successful completion of this work. It is our hope that Digital Business and Intelligent Technologies will serve as a valuable resource for students, researchers, educators, business professionals, entrepreneurs, and policymakers seeking to understand and navigate the rapidly evolving digital business ecosystem. Through its comprehensive coverage of emerging technologies and strategic applications, this book aims to inspire innovation, critical thinking, and informed decision-making in the digital age