Authors: Ms. Deeksha Srinivasa, Ms. Rajani H Pillai, Dr. Roopa Adarsh and Ms. Arpita Sastri

ISBN: 978-81-966737-3-4

DOI: https://doi.org/10.59646/entrepreneurship/071

Date of Publication: November 14, 2023

About the Book:

This textbook instructs its readers to approach the creation of a new business in a methodical manner. It illustrates its points with tales of actual businesspeople and their triumphs. Its straightforward style, strong educational elements, and inclusion of relevant websites all work together to help readers reinforce key themes and get going. Both the beginning and ending instances are comprehensive, providing in-depth insights into the dynamics of today’s entrepreneurial difficulties. The work gives equal weight to theory and practise, but it also places emphasis on the Indian context to help readers better understand the material.