Editors: Dr. Nilesh R. Berad and Dr. Jasbir Kaur

ISBN: 978-81-991591-9-8

DOI: https://doi.org/10.59646/ctm/416

Date of Publication: August 14, 2025

About the Book:

Contemporary Trends in Management: Reshaping the Corporate World provides a holistic and timely exploration of the forces redefining business practices, leadership paradigms, and corporate strategies in an era of digital disruption and global transformation. The book captures the dynamic interplay between technology, finance, human behavior, and education, presenting a forward-looking perspective on how organizations can remain resilient and competitive. Beginning with an analysis of the rapid growth of quick commerce in India and its operational, regulatory, and sustainability challenges, it moves to examine how social media algorithms shape brand visibility and influence consumer engagement in the digital marketplace. The volume also highlights the growing importance of prompt engineering as a core literacy for corporate leaders, reflecting the rising role of artificial intelligence in decision-making and innovation. Equally important are the human-centric dimensions of management addressed through chapters on emotional intelligence, leadership effectiveness, and Marketing 5.0, which emphasize the integration of AI, ethics, and empathy in business education and practice. The transformative potential of generative AI in boardroom deliberations is critically discussed, alongside an assessment of contemporary financial management issues and the role of financial inclusion in driving equitable economic development. In addition, the book delves into the evolving landscape of management education, with a focus on online and hybrid MBA programs and the emerging pedagogical trends within Indian institutions. Workforce challenges such as employee moonlighting and the rising global emphasis on Environmental, Social, and Governance (ESG) frameworks are also explored, particularly their impact on financial performance and sustainable growth. By weaving together technological advances, ethical considerations, financial innovations, and educational reforms, this book offers valuable insights for corporate leaders, managers, educators, policymakers, and researchers. It positions itself as both a scholarly reference and a practical guide for navigating the complexities of contemporary management, making it an essential resource for those seeking to understand and shape the corporate world of tomorrow.

Chapters and Authors

1. The Rise of Quick Commerce in India: Opportunities and Challenges – Dr. Ganesh Pathak
2. Social Media Algorithms and Their Impact on Brand Visibility – Dr. Suvarna Suhas Sathe
3. Prompt Engineering as a Core Corporate Competency: The New Literacy of the C-Suite – Dr. Prashant Chordiya
4. Emotional Intelligence and Leadership Effectiveness – Mrs. Aditi Adeep Bhojne
5. Marketing 5.0: Integrating AI, Ethics, and Human-Centric Leadership in Business Education – Dr. Abhijit Chandratreya
6. Boardroom to Bot Room: How Generative AI is Reshaping Corporate Decision-Making – Dr. Prajakta B Deshmukh
7. Contemporary Issues in Financial Management – Mrs. Aditee Huparikar- Shah
8. Financial Inclusion and Economic Development – Dr. Ganesh Sambhaji Lande
9. Beyond Classrooms: The Rise of Online and Hybrid MBA Programs – Dr. Nimita Srivastava Nimkar
10. Emerging Trends in Management Education in India – Dr. Jyothi Pawar
11. Employee Moonlighting: Defining the Practice and Its Implications – Adv. Sujata Mahendra Kate
12. Impact of ESG on Corporate Financial Performance – Dr. Prajakta B Deshmukh