Editor: Dr. Nilesh Anute

ISBN: 978-81-979197-9-4

DOI: https://doi.org/10.59646/csc/253

About the Book

Welcome to Case Studies in Business Management, a meticulously curated collection of real-world scenarios and solutions designed to equip students, professionals, and entrepreneurs with the practical skills, theoretical foundations, and industry insights necessary to excel in today’s complex and dynamic business landscape. This comprehensive book presents a diverse range of case studies, each carefully selected to explore the multifaceted challenges and opportunities faced by businesses across various industries, sectors, and regions, from innovative start-ups to multinational corporations. Through these case studies, readers will develop a deep understanding of key business concepts, analyze real-world problems, devise effective solutions, explore the latest trends and best practices, and engage with the experiences, insights, and strategies of successful business leaders, managers, and entrepreneurs, ultimately cultivating critical thinking, problem-solving, decision-making, and leadership skills that will empower them to navigate and succeed in the modern business world.

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/csc1/253)

Marketing in the Metaverse: Bata’s Virtual Shoe Try-On Experience

Author: Dr. Sanjay Dharmadhikari, Director, Institute of Business Management and Research Development, Ahmednagar, India

Chapter 2 (DOI: https://doi.org/10.59646/csc2/253)

Aditya Birla Group: Shaping India’s Industrial Landscape

Author: Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India.

Chapter 3 (DOI: https://doi.org/10.59646/csc3/253)

Quality Management Practices in Indian Healthcare: A Case Study of Apollo Hospitals

Author: Dr. Prashant Gundawar, Chief Academic Officer, Sasmira Group of Institutes and Director at Sasmira Institute of Management Studies and Research, Mumbai, Maharashtra, India.

Chapter 4 (DOI: https://doi.org/10.59646/csc4/253)

The Adani-Hindenburg Saga: A Case Study

Author: Dr. Sandip Sane, Director, ASM’s Institute of Business Management and Research, Savitribai Phule Pune University, Pune, Maharashtra, India

Chapter 5 (DOI: https://doi.org/10.59646/csc5/253)

Facility Layout Planning in Indian Automotive Industry: A Case Study of Maruti Suzuki

Author: Prof. Dr. Milind A. Kulkarni, Director, Chetan Dattaji Gaikwad Institute of Management Studies, Pune, Maharashtra, India.

Chapter 6 (DOI: https://doi.org/10.59646/csc6/253)

Navigating a Crisis: IL&FS – A Debt Restructuring Case Study

Author: Dr. Dattatraya Pandurang Rane, Principal, SNDT Women’s University’s, Maharshi Karve Model College for Women, Shriwardhan, Raigad, Maharashtra, India

Chapter 7 (DOI: https://doi.org/10.59646/csc7/253)

Reliance Industries: Pioneering Innovation and Expansion

Author: Dr. Prashant Kalshetti, Associate Professor & Head, Department of BBA, Dr. D Y Patil Vidyapeeth, Global Business School and Research Centre, Pune, Maharashtra, India

Chapter 8 (DOI: https://doi.org/10.59646/csc8/253)

The Rise of the Gig Economy: Challenges and Opportunities for Indian HR

Author: Rajlaxmi Bhosale, Head HR, Kirloskar Institute of Management, Pune, Maharashtra, India

Chapter 9 (DOI: https://doi.org/10.59646/csc9/253)

Targeting the Right Audience: Hindustan Unilever’s Customer Segmentation with Analytics

Author: Dr. Shital Gujarathi, Assistant Professor, CHMES Dr. Moonje Institute of Management and Computer Studies, Nashik, Maharashtra, India

Chapter 10 (DOI: https://doi.org/10.59646/csc10/253)

ICICI Bank: Banking on Innovation and Customer Centricity

Author: Prof. Dr. Amey Adinath Choudhari, Professor, JSPM’s Rajashi Shahu College of Engineering, Pune, Maharashtra, India.

Chapter 11 (DOI: https://doi.org/10.59646/csc11/253)

Zomato’s Dynamic Pricing Strategy: Optimizing Prices with Real-Time Data

Author: Sunil Kumar Suvvari, Information Technology Consultant, Pioneer Consulting Services LLC

Chapter 12 (DOI: https://doi.org/10.59646/csc12/253)

Skilling India for the AI Age: Wipro’s Reskilling Strategy

Author: Dr. Harshal Raje, Associate Professor, Global Business School and Research Centre, Dr. D.Y. Patil Vidyapeeth, Pimpri, Pune, Maharashtra, India.

Chapter 13 (DOI: https://doi.org/10.59646/csc13/253)

The Importance of Workplace Wellness: Maintaining Employee Wellbeing in Indian Companies

Author: Supriya Mahesh Jagdale, Lead Program Manager, Mastercard, India.

Chapter 14 (DOI: https://doi.org/10.59646/csc14/253)

State Bank of India (SBI): Banking on Trust and Innovation

Author: Dr. Rohini Sawalkar, Associate Professor, School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India

Chapter 15 (DOI: https://doi.org/10.59646/csc15/253)

Risk Management Strategies in Indian Construction Industry: A Case Study of Larsen & Toubro

Author: Prof. Vijaya Bhagavansingh Rajput, Assistant Professor, Sinhgad Business School, Pune, Maharashtra, India

Chapter 16 (DOI: https://doi.org/10.59646/csc16/253)

The Impact of COVID-19 on the Indian Stock Market

Author: Raghunandan Dilip Helwade, Adjunct Professor, MIT WPU, MES Senior College, NICDR, Pune, Maharashtra, India.

Chapter 17 (DOI: https://doi.org/10.59646/csc17/253)

Demonetization and its Impact on Digital Payments

Author: Dr. Amar Prabhakar Narkhede, Associate Professor, ISMS Sankalp Business School, Vadgaon, Pune, Maharashtra, India.

Chapter 18 (DOI: https://doi.org/10.59646/csc18/253)

Rejuvenating DMart: Data-Driven Inventory Management

Author: Jairaj Janakraj Sasane, Assistant Professor, Sinhgad Business School, Pune, Maharashtra, India.

Chapter 19 (DOI: https://doi.org/10.59646/csc19/253)

Dr. Reddy’s Laboratories: Innovating Healthcare Solutions

Author: Dipti Vaibhav Shinde, Assistant Registrar, Dr. D. Y. Patil Vidyapeeth, Pune, Maharashtra, India.

Chapter 20 (DOI: https://doi.org/10.59646/csc20/253)

Lean Six Sigma Implementation in Indian Banking: A Case Study of ICICI Bank

Author: Dr. Nilesh Vitthal Limbore,Associate Professor, FUEL Business School, Pune, Maharashtra, India

Chapter 21 (DOI: https://doi.org/10.59646/csc21/253)

The Rise of Fintech in India: Regulations and Opportunities

Author: Dr. Devyani Ingale, Associate Professor, RMDSSOMS, Pune, Maharashtra, India.

Chapter 22 (DOI: https://doi.org/10.59646/csc22/253)

Process Innovation in Indian IT Services: A Case Study of Infosys

Author: Dr. Namita Chawla, Assistant Professor, Department of MCA, PCET’s Pimpri Chinchwad University, Pune, Maharashtra, India.

Chapter 23 (DOI: https://doi.org/10.59646/csc23/253)

Mahindra Group: Driving Growth through Diversification

Author: Dr. Dilip Aher, Assistant Professor, ISMS, Sankalp Business School, Vadgaon (bk), Pune, Maharashtra, India.

Chapter 24 (DOI: https://doi.org/10.59646/csc24/253)

The Goods and Services Tax (GST): Impact on Indian Businesses

Author: Dr. Anagha Bhope, Associate Professor, Indira School of Business Studies PGDM, Pune, Maharashtra, India.

Chapter 25 (DOI: https://doi.org/10.59646/csc25/253)

Predictive Sales Forecasting: Jubilant Bhartia’s Demand Forecasting Model

Author: Dr. Reena (Mahapatra) Lenka, Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed) University, Pune, Maharashtra, India.