Editors: Prof. Dr. Shraddha S. Bhandwalkar, Dr. Deepali S. Ubale and Dr. Shubhada A. Athavale

ISBN: 978-81-980078-8-9

DOI: https://doi.org/10.59646/cc/274

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/cc1/274)

Puneri Amruttulya – A Step Towards Beverage Excellence

Author: Prof. Dr. Shraddha S. Bhandwalkar

Chapter 2 (DOI: https://doi.org/10.59646/cc2/274)

Quick Bites – Sustaining Competitive Advantage in the Fast-Food Industry

Authors: Dr. Deepali S. Ubale, Mr. Kiran S. Patil and Dr. Pallavi N. Shintre

Chapter 3 (DOI: https://doi.org/10.59646/cc3/274)

Tradition of Pandharpur Wari in Maharashtra – A Way to Indian Knowledge System

Authors: Dr. Shubhangi B. Vanarse and Dr. Kavita B. Ubarhande

Chapter 4 (DOI: https://doi.org/10.59646/cc4/274)

Balancing Internal Harmony and Market Realities – Transfer Pricing Challenges at AgroM India Ltd.

Authors: Dr. Kavita B. Ubarhande and Dr. Shubhangi B. Vanarse

Chapter 5 (DOI: https://doi.org/10.59646/cc5/274)

Marvel Cement – From Regional Stronghold to National Contender?

Authors: Mrs. Prajakta R. Zirkande and Dr. Dnyanesh P. Bandgar

Chapter 6 (DOI: https://doi.org/10.59646/cc6/274)

Revolutionizing India’s Logistics Sector – Innovating the Journey of UpturnLogi’s Relay Freight System

Authors: Dr. Pallavi N. Shintre and Dr. Shubhada A. Athavale

Chapter 7 (DOI: https://doi.org/10.59646/cc7/274)

The IL&FS Scandal of 2018 – Unveiling Corporate Governance Failures and Financial Mismanagement

Authors: Ms. Mayuree D. Tawade and Dr. Dnyanesh P. Bandgar

Chapter 8 (DOI: https://doi.org/10.59646/cc8/274)

Starbucks vs. Dunkin’ Donuts – Comparative Case Study on Market Entry Strategies in Southeast Asia

Author: Ms. Reshma R. Sawant

Chapter 9 (DOI: https://doi.org/10.59646/cc9/274)

High Employee Turnover in the Tech Sector – Lessons from Future Fusion Innovations

Author: Ms. Aparna C. Khutale

Chapter 10 (DOI: https://doi.org/10.59646/cc10/274)

Innovative Marketing Tactics – The Case of Power-Z Energy Drinks using guerrilla marketing to create buzz for a new product

Authors: Mr. Yogesh S. Deshpande and Dr. Shubhada A. Athavale

Chapter 11 (DOI: https://doi.org/10.59646/cc11/274)

Bistro Bliss – Resilience and Innovation in the Face of Financial Challenges

Authors: Dr. Deepali S. Ubale, Dr. Pallavi N. Shintre and Dr. Shraddha S. Bhandwalkar

Chapter 12 (DOI: https://doi.org/10.59646/cc12/274)

Lotus Silk – A Sacred Luxury from Manipur

Authors: Dr. Pallavi N. Shintre, Dr. Deepali S. Ubale and Mr. Kiran R. Patil

Chapter 13 (DOI: https://doi.org/10.59646/cc13/274)

Hedging Strategies Unveiled – Successes and Failures in Managing Currency Risks for Multinational Giants

Author: Ms. Prajakta Zirkande

Chapter 14 (DOI: https://doi.org/10.59646/cc14/274)

The Financial Impact of Rebranding Strategies of Velociti Motors in India

Authors: Ms. Mayuree D. Tawade and Mr. Yogesh S. Deshpande

Chapter 15 (DOI: https://doi.org/10.59646/cc15/274)

Business history of Y. Z. Raut Construction Technology Pvt. Ltd. (A pioneer in Zippo technology in India)

Authors: Dr. Shubhada A. Athavale and Dr. Deepali S. Ubale

Chapter 16 (DOI: https://doi.org/10.59646/cc16/274)

Public Sector Banks and Green Finance- Supporting Electric Vehicle Growth in India

Authors: Dr. Kavita B. Ubarhande and Dr. Shubhangi B. Vanarse

Chapter 17 (DOI: https://doi.org/10.59646/cc17/274)

Lith-i Materials – A Comprehensive Financial and Strategic Analysis of a Startup’s Path to Success

Authors: Mrs. Prajakta R. Zirkande and Dr. Dnyanesh P. Bandgar