The most thorough and in-depth knowledge of research methods will be left to readers after finishing this book. The book is filled with examples of real-life scenarios, decision-making processes, and industry experience presented via Snapshots, CloseUps, PicProfiles, and Cases. All of the topics covered, including the business environment, statistical analysis of data, survey methodology, reporting and display of data, and management decision making, are addressed within this framework.
References
Burns C. Alvin, Bush F. Ronald, Marketing Research, Pearson Education, New Delhi.
Birn J. Robins, The Effective use of Market Research, 3rd ed., Kogan Page Ltd., London,
Decisions, Prentice Hall of India, Pvt. Ltd., New Delhi.
Mishra M.N., Modern Marketing Research, Himalaya Publishing House, Mumbai
Green Paul E., Tull D.S., Albaum Gerald, (2000), ‘Research for Marketing
Slade, C. (2000): Form and Style: Research Papers, Reports, Thesis. 1lth ed., Boston: Honghton Mifflin.
Strunk Jr., W. and White, E.B., Angell, R. (2000): The Elements of Style. (4″ ed.), Pearson: Allyn and Bacon.
