Editors: Prof. (Dr.) Navita Nathani, and Prof. (Dr.) Bhupendra Kumar

ISBN: 978-81-69857-27-7

DOI: https://doi.org/10.59646/772

Date of Publication: July 28, 2026

Cite this book: Navita N, and Bhupendra K, (2026), Business 5.0: Managing the Autonomous and Augmented Workforce, San International Scientific Publications, ISBN: 978-81-69857-27-7, DOI: https://doi.org/10.59646/772

Chapters and Authors

Chapter 1: Human-Centric Leadership and Psychological Capital: Do they Lead to Sustainable Work Engagement in Business 5.0? – Shruti Shrivastava, Dr Shweta Saxena

Chapter 2: The Amplifying Effect of Sports Involvement on Online Fashion Adoption: An Integrated S-O-R and Theory of Planned Behavior Model – Dr. Jitendra Charan, Dr. Nitin Girdharwal, Dr. Lalit Singla, Dr. Anju B. Nandrajog, Dr. Amit Sharma

Chapter 3: Assessing Digital Financial Literacy and Sustainable Financial Behaviour Among Young Generation: A Multi Method Approach using TPB, BWM, and ISM            – Anu Kumari, Prof. (Dr.) Pramod Gupta

Chapter 4: Hybrid Deep Learning Framework for IoT Botnet Detection Using Network Flow Features and Autoencoder-Based Analysis – Aakanksha Bhadoriya, Sandeep kumar Tiwari, Anand Singh Bisen, Shashank swami

Chapter 5: Evolving Supply Chain Dynamics in India: A study of Ancient Trade Practices to Digital Transparent Ecosystems for Viksit Bharat 2047 – Nihar Ranjan Mahapatra

Chapter 6: Implementation of Corporate Social Responsibility (CSR) Activities: A Critical Study on the BTCB Ltd. – Saumitra Sarkar, Dr. Pramod Gupta

Chapter 7: Sustainable Leadership and Green Workplace Dynamics: Employee Empowerment and Green Behaviour of IT Organizations in Hyderabad – G. Srilatha

Chapter 8: E-Sports and Business 5.0: Innovation, Marketing, and Globalization of Digital Sports – Sai Adarsh Maddu, Dr Rajesh Kumar K V

Chapter 9: Adoption and Effectiveness of Project Management Tools in Multinational IT Organizations         – Dr. Pranav Desai, Dr. Kishore Kumar Morya, Karankumar Chhasiya, Krina Bhatt

Chapter 10: From Idea generation to Implementation: Exploring the Role of Gen AI Tools in Business Undergraduates’ Entrepreneurial Journey           – P. B. Rathnayake, PSK. Rajapakshe, G.P. Subasinghe

Chapter 11: Telemedicine as a Trust Catalyst: Analyzing Consumer Loyalty and Purchase Behavior in Integrated Digital Healthcare Platforms         – Dr. Pranav Desai, Dr. Bijal Zaveri, Dr Sushmita Singh, Aniruddha Ashok Kharat, Unnati Dadhich

Chapter 12: Intergenerational Leadership Challenges in Driving Sustainable Corporate Practices: Balancing Present Demands with Future Responsibility – Dr. Guneet Kaur Cheema, Dr Vandana Aggarwal, Mr. Kamal Batta

Chapter 13: Generational Perspectives on Ethical Consumerism – Dr. Pranav Desai, Dr. Amrita Singh, Naman Goyal, Shiva Chandrakant Kateliya, Mitke Kaminiben Laxmanbhai, Akriti Singh

Chapter 14: Impact Assessment for the Role of GST 2.0 Reforms (2025) in Promoting India’s Developmental Goals under the Viksit Bharat Initiative – Dr. Sheetal Thomas, Dr. Pranav Desai, Jitin Kumar, Bhavya Jain, Aditya Machhi

Chapter 15: The Hyper-Personalization Paradox: Balancing AI-Driven Marketing Innovation with Consumer Trust and Privacy in the Digital Era      – Shikha Yadav, Rajesh Kumar K V

Chapter 16: Impact of Digital and Influencer Marketing Strategies on Global Reach: A Case-Based Review of the Restaurant Industry – Dr. Pawan Kumar Maurya, Rachana Singh

Chapter 17: Integrating Academia–Industry Collaboration in the Era of Business 5.0 – Pranav Desai, Dr. Sheetal Thomas, Krina Bhatt

Chapter 18: Advancing Sustainability in Hospitality Industry through Technological Pathways – Dr. Amit Kumar, Ms. Kajal Singh

Chapter 19: An Innovative Concept of Psychometric Interaction, Principal Component, and Contour Plot (PIPCCP) for Evaluating the Factors Influencing the Footwear Buying Behaviour – Gurpreet Singh Matharou, Simran Kaur

Chapter 20: Linking with Active Participation Matters: How Employees’ Innovation the Meditating Role of High-Performance Work System on Employee Outcomes – Dr. S. Sankar, Dr. N. Sugundan, S. K Goorumoorthi

Chapter 21: Frictionless Velocity: Redesigning Trade Finance through Decentralized FinTech Architectures – Ruchir Shah, Rahul Bhavsar

Chapter 22: Artificial Intelligence (AI) and Machine Learning (ML) Transforming ESG Investing: Insights from Bibliometric Analysis – Ashwini Wasnik, Garima Jaitly, Dr. Dinesh Chandra Pandey

Chapter 23: Analyzing the Role of Financial Infrastructure and Digital Transactions in Driving Inclusive Economic Transformation in India           – Dr. Ramesh Kumar

Chapter 24: A Comparative Study of Women’s Empowerment: India, the United States, the European Union, and China – Dr. Umesh Gautam, Mr. Rahul Shrivastava, Prof (Dr.) Bhupendra Kumar

Chapter 25: Digital Marketing for Global Outreach: Transforming Local Businesses into Global Brands through Digital Engagement       – Ms. Asmitha Nadar, Dr. Salman Ismail Hassan

Chapter 26: Factors Influencing Customer Trust in Emerging E-Marketplace: A Study of Generation Z Customer – Dr. Samiksha Gupta, Ms. Anuradha Maurya

Chapter 27: Prospective Role of Central Bank Digital Currency in Enhancing Safe Digital Payment Usage in India         – Vaishali Shukla, Prof. Audhesh Kumar

Chapter 28: Entrepreneurial Mindset and Business Sustainability: A Study on Coffee Powder Enterprises in Chikkamagaluru – Harshith T, Ms. Sushma B S

Chapter 29: Perceived Authenticity and Trust in Green Digital Marketing: Drivers of Gen Z Consumers’ Purchase Intentions – R. Iswarya

Chapter 30: Quality Management and the Human Element: Employee Satisfaction as a Performance Driver in Insurance Companies – Chahak Kataria

Chapter 31: The Evolution and Dynamics of New E-Marketplaces in India – Prerna Dawar Saluja, Priyanka Deswal

Chapter 32: Women Entrepreneurship –Schemes Provided By The Government And Non- Government Bodies – K. Uma Maheshwari, N. Krithika, Latha Devi Seervi

Chapter 33: Evaluating the Effectiveness and Public Perception of DigiYatra: A Study on Smart Governance and Biometric Identity in India          – Dr. Manju Shree Raman, Ms. Vrinda Dandwani, Rishit Jain

Chapter 34: Water Borne Disease: Health risk and Statistical Analysis – Ms. Anjali S. Jain, Dr. Ankit R. Bhavsar, Dr. Poonam Dang

Preface

This edited volume comprises a carefully curated collection of peer-reviewed research papers presented at the International Conference on Business 5.0: Innovation, Technology and Sustainability in Global Perspectives. The conference served as a global platform for academicians, researchers, industry experts, policymakers, and practitioners to exchange innovative ideas and interdisciplinary research addressing the evolving landscape of Business 5.0.

The chapters included in this volume represent original and high-quality research covering contemporary themes such as digital transformation, artificial intelligence, financial innovation, sustainable business practices, Industry 5.0, entrepreneurship, governance, economics, marketing, human resource management, and emerging technologies. Each contribution underwent a rigorous peer-review process and was included only after obtaining the authors’ publication consent, ensuring the highest standards of academic quality and research integrity.

This book serves as a valuable reference for researchers, faculty members, professionals, policymakers, and postgraduate students seeking evidence-based insights into the role of innovation, technology, and sustainability in shaping resilient and future-ready organizations in the global business environment.