Authors: Prof. (Dr.) Sunil S Dhanawade, Dr. Sachin Lele, and Dr. Khyati Tejpal

Editor: Dr. Sunil P. Ujagare

ISBN: 978-81-968948-7-0

DOI: https://doi.org/10.59646/bmarketing/111

Date of Publication: January 19, 2024

About the Book:

Essential ideas are brought together in Basics of Marketing, the most current and succinct reference to marketing that offers a worldwide variety of examples and practitioner insights. Case studies and market insights showcasing global brands like Tesla, Brompton Bicycles, and Cambridge Analytica will help you go beyond the classroom and into the real world of marketing, preparing you to be an effective future business promoter. Learn from real-life marketers via video interviews that provide a more in-depth look into their business, in addition to the case studies inside the book, on a fully integrated companion website. If you are interested in delving into the intriguing field of marketing, Basics of Marketing has all the necessary information.

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