Editors:  Dr. Mariyappan N, Dr. Krithiga Maheswari and Dr. Sushma V

ISBN: 978-81-995936-3-3

DOI:  https://doi.org/10.59646/519

Date of Publication:  November 29, 2025

About the Book: 

The global business environment is experiencing profound and unprecedented shifts, marked by accelerated digital advancements, evolving consumer expectations, geopolitical uncertainties, and growing emphasis on sustainability and ethical governance. Organisations worldwide are continuously adapting their strategies, structures, and operations to remain resilient and competitive in this transformative era. It is within this dynamic context that A Holistic View of the Changing Landscape in Global Business Management has been conceptualised. This edited volume brings together a rich collection of scholarly contributions that reflect the multidimensional nature of contemporary business challenges and opportunities. The chapters in this book traverse the major functional areas of commerce and management, offering a balanced blend of conceptual discussions, empirical investigations, and real-world case analyses. Through these diverse perspectives, the book sheds light on critical themes such as technological innovation, strategic agility, financial modernisation, marketing disruptions, human resource evolution, supply chain reconfigurations, entrepreneurial growth, and governance imperatives. Our objective in compiling this work is to provide readers with an integrated understanding of the global trends shaping business practices in the 21st century. By bridging academic insights with practical implications, the book serves as a comprehensive resource for academicians, practitioners, policymakers, and students. It aspires to support informed decision-making, stimulate further research, and foster a deeper appreciation of the complexities inherent in global business management today. We extend our gratitude to all contributors for their scholarly commitment, as well as to the reviewers and editors whose guidance ensured the quality and coherence of this volume. We hope that this book not only enriches academic discourse but also inspires innovative thought and action among its readers.

Chapters

Chapter 1: An Analytical study on the implementation of AI in Banking operation – Bharathe P, Sowmya S, Humsaveni N.G

Chapter 2: Redefining Global Business Management: A Multi-Dimensional View of Change and Continuity – Dr. R. Aruna

Chapter 3: Global Neuro-Branding and Consumer Psychology: Strategic Insights for International Markets – Dr. M. Rani Subathra

Chapter 4: Ethics and Values in the Long Run: A Study of Ratan Tata’s Strategy Aligned with SDG 16 and SDG 8 – Dr. Bindu.A.Baby

Chapter 5: Evolving Dynamics of Global Business Practices – Dr. D. Prabha

Chapter 6: E-Commerce and Digital Market Expansion Across Borders: A Global and Indian Perspective – S. Manjula

Chapter 7: The Role of Digital Transformation in Reshaping Global Business Models: A Theoretical Perspective from India – Dr. S. Krithiga Maheswari

Chapter 8: Geopolitical Shifts, Trade Dynamics, and Economic Uncertainty – Sushma V

Chapter 9: Innovations in Global Supply Chain and Logistics in the Post-Pandemic Era – Sushma V