Editors: Dr. C. Raja and Mr. Sreenath IS

ISBN: 978-81-991955-9-2

DOI: https://doi.org/10.59646/bs/432

Date of Publication: August 26, 2025

About the Book:

The book The Future of Business Sustainability brings together a diverse collection of interdisciplinary research, case studies, and theoretical explorations that collectively address the challenges and opportunities of sustainability in the social, economic, health, and technological domains. Through seventeen carefully curated chapters authored by academicians, practitioners, and researchers, this volume explores themes that extend beyond traditional business practices to encompass workplace well-being, mental health, education, artificial intelligence, healthcare innovations, and ethical decision-making—all of which directly or indirectly contribute to sustainable societies and organizations.

The opening chapters highlight the human dimensions of sustainability, beginning with a case study on the impact of workplace bullying on depression among transgender individuals in Kerala, followed by research on screen time addiction and its influence on social responsiveness, and a unique exploration of Bharatanatyam as a therapeutic tool for individuals with Down Syndrome. Issues of identity, social intelligence, and cognitive biases in decision-making and conflict resolution are further examined, offering insights into the psychological and behavioral factors that affect sustainable human relationships and workplace interactions.

The book then transitions to business and technological sustainability, presenting studies on the role of artificial intelligence in financial decision-making for SMEs, the timeliness of financial information, and the integration of AI into mobile learning for environmental education. These contributions emphasize how technology can serve as both an enabler and a disruptor of sustainability, depending on how it is integrated into organizational and educational contexts.

Health and medical sustainability form another crucial theme, with chapters investigating the effectiveness of kinesio taping in improving shoulder mobility in rotator cuff disease, the reliability of handheld dynamometers for measuring knee strength, and mindfulness-based interventions to reduce compassion fatigue among nurses. These clinical and applied studies reinforce the importance of sustainable healthcare practices that prioritize both patient outcomes and caregiver well-being.

Education and family systems are also foregrounded, with chapters addressing life skill education in adolescents, awareness programs for parents on smartphone overuse, and the influence of negligent parenting on self-esteem in late adolescents. By situating these discussions in the context of sustainable human development, the book underscores the interconnection between education, parenting, and long-term societal well-being.

The closing chapters highlight art-based interventions, cognitive and emotional health, and elder care choices, showcasing the breadth of sustainability in personal and institutional decision-making. From old age home living choices to therapeutic art practices, these chapters reflect the multidimensional nature of sustainability, blending economics, psychology, healthcare, and ethics.

Overall, The Future of Business Sustainability is not merely a collection of research papers but a multifaceted dialogue on how businesses, communities, and individuals can adopt practices that ensure resilience, inclusivity, and long-term well-being. It offers valuable perspectives for academics, business leaders, policymakers, and healthcare professionals who are striving to build sustainable futures in an era defined by rapid social and technological change.

Chapters and Authors

Chapter No.	Title	Authors
1	Case Study on the Effect of Workplace Bullying on Depression Among Transgenders in Kerala	Biju J Abraham, and Dr. Sebin S Kottaram
2	Screen Time Addiction and Its Impact on Social Responsiveness and Communication	Deepthy Radhakrishnan, and Preetkamal
3	Harmonizing Health and Artistry: The Therapeutic Potential of Bharatanatyam for Individuals with Down Syndrome	Bhavya V L, and Harikrishnan D
4	An Interplay of Identity Formation and Social Intelligence in Emerging Adults	Royal Prakash Nazareth and Dr. Janet Parameshwara
5	Influence of AI Integration on Financial Decision-Making among Small and Medium Enterprises	Uneez B and Dr. P. Pavithra
6	Impact of Cognitive Biases on Conflict Resolution and Communication: A Systematic Review	Jayakrishnan K, and Dr. Titto Cherian
7	An Observational Study on the Effectiveness of Life Skill Education in Adolescent Classrooms	Prof. (Dr) Nimmi Maria Oommen and Ms. Shaiji Varghese
8	Effectiveness of Manual Direction Test (MDT) with Kinesio Taping Fascia Correction Technique for the Immediate Improvement of Shoulder Pain Free Range of Motion in Patients with Rotator Cuff Disease	Vybhav S, Prof. Mukesh Tiwari, Prof. Ajeet Kumar Saharan, Priya Choudhary, Dharmita Yogeshwar, Janvhi Singh, and Hari Narayan Saini
9	Adopting Independence: A Case Study of a Central Government Employee’s Independent Choice for Old Age Home Living	Jomsey Jose, Dr. Sebin S Kottaram, and Dr. Ibasaralyne Thabah
10	Cognitive Biases and the Perception of Commitment in Emerging Adult Relationships: An In-Depth Review Analysis	Jayakrishnan K and Dr. Titto Cherian
11	Effectiveness of an Awareness Program for Parents on the Risks Associated with Overuse of Smartphones by Children	S. Jyothi, and Dr. N. Dhanya
12	Test-Retest Reliability of ActivForce 2 Handheld Dynamometer for Measuring Knee Strength	Mahesh Sasidharan, Prof. Mukesh Tiwari, Prof. Ajeet Kumar Saharan, Priya Choudhary, Anuja Choudhary, Shantanu Sharma, and Manoj Kumar Mathur
13	Incorporating Artificial Intelligence in Mobile Learning for Teaching Environmental Studies in Primary Classes: A Theoretical Exploration	Ms. B S Sindhu, and Dr. Suramya Mathai
14	Negligent Parenting Style and Self-Esteem of Undergraduate Late Adolescents- Mediating Role of Rejection Sensitivity	Ms. Sindhu David, and Dr. Visalakshi Sridhar
15	Exploring the Therapeutic Impact of Art-Based Interventions on Adolescent Mental Health	Renie Anthony, and Dr. Janet Parmehwara
16	Effectiveness of Mindfulness-Based Intervention on Compassion Fatigue Among Staff Nurses	Sharin Koshy Varghese,  and Shiju K K
17	The Effect of Artificial Intelligence on the Quality and Timeliness of Financial Information	Hazeena Beegum A and Dr. KP Balraj