DOI: https://doi.org/10.59646/sm/194

Date: May 22, 2024

About the Book

The concept of “Services Marketing” is based on the idea that, in the actual world, there are unique obstacles to promoting services. Building lasting connections with customers by excellent service is at the core of this book. The information necessary to use service strategies for competitive advantage in various sectors is also the main emphasis of the book. Consequently, the fifth edition includes frameworks for customer-focused management and tactics for boosting customer happiness and retention via service.