Editors: Dr. R.B. Ayeswarya, Dr. Violet Glady P, Dr. Sharanya P and Dr. Amritha Jessica Samson

ISBN: 978-81-984464-5-9

DOI: https://doi.org/10.59646/ic25/307

Date of Conference: February 14, 2025

About the Conference:

In an era marked by unprecedented technological advancements, environmental challenges, economic shifts, and social transformation, businesses must adapt to rapid change to maintain competitiveness and ensure long-term sustainability. The conference on ‘Global Business Transformation for a Resilient Future’ will focus on the crucial role of business transformation in building resilience for future success. This conference will bring together thought leaders, innovators, and policymakers from around the globe to explore emerging trends, strategies, and tools that will shape the future of global business. Key topics will include digital transformation, sustainability, supply chain resilience, innovation, corporate responsibility, and leadership in a volatile and complex world. By focusing on strategic shifts and new approaches, the conference aims to create a platform for knowledge exchange and collaborative solutions to navigate the challenges of the future. The conference aims to:

• Foster innovation and collaboration
• Promote long-term sustainable practices in business
• Explore resilience strategies
• Redefine leadership and workforce dynamics
• Highlight the role of technology in business resilience
• Promote ESG integration in business

Index

Paper ID	Title of the Manuscript
ICGBTRF25_01	A Study on Behavioral Segmentation through the Analysis of Purchase Behaviour Ms.Leah K.T. and Ms.Niya Mary Benty
ICGBTRF25_02	From Crisis to Opportunity: The Path to Global Business Resilience Ms.Miruthula Srinivasan
ICGBTRF25_03	Virtual Transformation and Remote Work Ecosystem Ms.Srimithra.T and Ms.Subha shree.R
ICGBTRF25_04	A Study On AI- Powered Digital Payments Security, Convenience, and Inclusion Ms.Srinithi R and Ms.Anusheela.L
ICGBTRF25_05	Data Driven Decision Making in Understanding Consumer Behaviour Ms.Rajeshwari and Ms.Aashna Maria
ICGBTRF25_06	Remote Work and its Effects in the Current Business Environment Ms.Agey Kochikunnel and Ms.Pratibha.R
ICGBTRF25_07	Data-Driven Decision Making in Global Consumer Behaviour Ms.Madhumita.K
ICGBTRF25_08	Global Business Transformation for a Resilient Future Ms.Manisha Arivahagan
ICGBTRF25_09	Comparative Study on Traditional and Innovative Funding Methods Ms.Sri Baranika.M and Ms.Zeenath Sumayya.M
ICGBTRF25_10	AI-Driven Business Analytics and Decision Making Ms.Mridula.P
ICGBTRF25_11	Are Modern Media Gradually Replacing Newspapers? Ms.Janavi.P And Ms.Shruthi Muthukumar
ICGBTRF25_12	Consumer Behaviour in Digital Age Ms.Amelia Diana Deu
ICGBTRF25_13	Digital Payment Trends and Consumer Behaviour Ms.Cathrin Vaishali.A, Ms.Jenifer.S, Ms.Henna Rachel.D and Ms.Anne Neola.B
ICGBTRF25_14	Diversification for Resilient Investment in Emerging Markets Ms.Nithya Priya.S and Ms.Madhumitha.B.R
ICGBTRF25_15	Agility and Adaptation in Business Strategy Ms.Sheenaz Fathima A. M. & Ms. Nawshath Afra
ICGBTRF25_16	Traditional and Innovative Funding Methods of Startup Stages – A Comparative Study Ms.Amirthaa varshini and Ms.Abinaya
ICGBTRF25_17	The Impact of Privatisation on India’s Economy Ms. Supraja Vasavi
ICGBTRF25_18	AI in Talent Acquisition and Employee Engagement Ms.Monika.K
ICGBTRF25_19	Virtual Transformation and Remote Work Ecosystem Ms.Fatema chhagan , Ms.Anamika  & Ms.Rashida
ICGBTRF25_20	Impact of IoT on Supply Chain Resilience Ms. Preethi.S, Ms. Shaina Salma .A.R and Ms. Sandhiya S.
ICGBTRF25_21	Global Business Transformation for a Resilient Future Ms.Jeevithaa.S.M
ICGBTRF25_22	A Study on how Sustainability Influences Brand Loyalty among the Young Generation in the Digital Era Ms.Veronica.J and Ms.Reshma.B.H
ICGBTRF25_23	An Empirical View on the Role of Innovative Funding Methods in Financing SMES Ms.Iniya Murali and Ms.Varshitha.R
ICGBTRF25_24	The Impact of Cryptocurrency on Traditional Financing System Ms. J. Poorana Jaculine and Ms. A. Suji Bharathy
ICGBTRF25_25	A Study on the Awareness and Perception of Green Finance and Sustainable Investing Practices among Students: A Study on Knowledge, Engagement and Opportunities for Growth. Ms.V.Preethy prabha and Ms.Pravalika.T.S
ICGBTRF25_26	The Quiet Power of Change: How Humanity can Redefine the Future Ms.Gaythri anandababu, Ms.Harpreet kaur and Dr. Ayeswarya R.B.
ICGBTRF25_27	Neutral Farming: AI and Robotics for Adaptive Agriculture in a Changing Climate Ms.Athalia Atkinson, Ms.Meenakshi & Dr. Ayeswarya R.B.
ICGBTRF25_28	Control+ Alt+ Delete: E-Waste Management in Chennai Approaches, Challenges, and Consumer Behaviour Mr.Shriram.N and Mr.Aravind Raj.G
ICGBTRF25_29	Remote Work and Hybrid Work Models – Challenges And Opportunities For Future Employees – Effects of Globalisation in Job Markets and Employability Ms.Mary Cecil.P, Ms.Junita vinnarasi.S and Ms.Simonna Sancia.S
ICGBTRF25_30	The Effect of Digital Payment on Reducing Financial Exclusion and Promoting Sustainable Financial Practices: An Analysis on Consumer Behaviour Ms. Aayushi.P and Ms. Jessica Gabriella.G
ICGBTRF25_31	The Future of Global Consumer Perception: The Meta Verse and Beyond Ms.J.A.Laura sharleen, Ms.S.V.Venny Princy and Ms.Raghavi
ICGBTRF25_32	Role of HR in Forecasting Inclusion in Workplace Ms.Cassandra Faustina Julian
ICGBTRF25_33	“Mind Over Market” The Psychology Behind Sustainable Consumer Choices: A Study Mr. Suman Raj. L & Ms. Vishnu Prabha
ICGBTRF25_34	UPI Apps and Financial Resilience: Assessing their role in a Cashless Economy Ms.Sudhasri R S & Ms.Harini B
ICGBTRF25_35	A Study on Systematic Review on AI-Driven Decision-making Mr.Robert Hudson S, Mr.Jerosh Stanley & Mr.Abbi Anandhan
ICGBTRF25_36	The Impact of Different Virtual Work Environments on Flow, Performance, User Emotions, and Preferences with Special Reference to IT Sector Employees Working in Chennai City R. Yuvaraj & Y. Alexander
ICGBTRF25_37	Fintech Revolution: Shaping Consumer Behaviour in Chennai Ms. D.C. AkshayaVarshini, Ms. Dharshini Ravindran, Ms. Katta Sanjana & Ms. Reema Varghese
ICGBTRF25_38	Gold as the Next Major Asset in the Financial Market: Analyzing Its Potential Amid Economic Uncertainity Ms. T. Princy Florida