Authors: Dr. Prashant Gundawar, Dr. Aditya Bavadekar, Prof. Asmita Laxmikant Mudaliar and Prof. Dr. Shriram Joshi

Editor: Dr. Jitendra Basappa Bhandari

ISBN: 978-81-973185-4-2

DOI: https://doi.org/10.59646/im/184

Date of Publication: May 13, 2024

About the Book:

By delving deeply into marketing ideas in the context of different countries, International Marketing offers a fresh, integrated perspective. The authors examine the five fundamental marketing concepts—markets, products, pricing, distribution (place), and promotion—in the context of cultural, linguistic, political/legal, economic, and technological differences. These factors have a significant impact on any international marketing venture. Every chapter of the book delves into sustainability and bottom-of-the-pyramid themes, and it does so with plenty of examples and pictures from both large corporations and smaller, regional businesses. By creating the first textbook on international marketing that is really integrated, the authors pave the way for the course’s future development.

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