Editor: Dr Giriraj Kiradoo

ISBN: 978-81-968148-9-2

DOI: https://doi.org/10.59646/bussmanag/123

About the Book

In today’s rapidly evolving business landscape, managers must be equipped to handle various contemporary issues to achieve success. Modern business management is a challenging and ever-evolving field, from navigating the complexities of digital transformation to managing diverse workforces and staying ahead of the competition. This book explores the key contemporary issues managers must face succeeding in the modern business world. Today’s business world is characterised by intense competition, rapid technological change, and increased globalisation. In this context, modern managers must understand and respond to the needs of their customers, employees, and stakeholders to remain relevant and competitive. One of the major contemporary issues facing modern business management is the rapid pace of technological change. This has necessitated the need for managers to embrace technology and integrate it into their operations to streamline processes, enhance customer engagement, and stay ahead of the competition. Another major contemporary issue in modern business management is the increasing importance of diversity and inclusivity in the workplace. Managers must be able to navigate the complexities of a diverse workforce to ensure that all employees feel valued and engaged. This requires a deep understanding of the cultural, ethnic, and social differences within a workforce and the ability to manage these differences positively and productively.

CHAPTERS

Chapter 1 (DOI: https://doi.org/10.59646/bussmanagC1/123)

Fostering a Global Perspective and Understanding of Diverse Markets

Authors: Ankush¹ and Dr. H. Anwer Basha²

¹Assistant Professor, Department of Commerce, KC School of Management and Computer Applications, Nawanshahr, India

²Associate Professor, Department of Computer Science, Saveetha College of liberal Arts and Sciences, Saveetha Deemed University, Chennai, Tamil Nadu, India

Chapter 2 (DOI: https://doi.org/10.59646/bussmanagC2/123)

Unveiling the Future Dynamics for Aligning Education with Industry Needs

Author: Giriraj Kiradoo, Associate Professor, Engineering College Bikaner, Bikaner, Rajasthan, India.

Chapter 3 (DOI: https://doi.org/10.59646/bussmanagC3/123)

Exploring the Data Oasis: A Guide to Marketing Analytics Sources

Author: Giriraj Kiradoo, Associate Professor, Engineering College Bikaner, Bikaner, Rajasthan, India.

Chapter 4 (DOI: https://doi.org/10.59646/bussmanagC4/123)

Importance of Exploring the Role of Women Successors

Author: Prof. (Dr.) Veena Hada, DEAN – School of Journalism & Mass Communication, Himgiri Zee University, Dehradun, Uttarakhand, India

Chapter 5 (DOI: https://doi.org/10.59646/bussmanagC5/123)

Strategic Allocation: Case Studies of Successful Capital Budgeting

Author: Dr.  Ashish Mishra¹ and Mrs. V.G. Benila Selva Vincy²

¹Professor and Head, Department of Management and Commerce, Mangalayatan University, Jabalpur, MP, India.

²Assistant Professor, Department of English, Dr. MGR Educational and Research Institute, Chennai, Tamil Nadu, India.

Chapter 6 (DOI: https://doi.org/10.59646/bussmanagC6/123)

Catalyzing Growth: The Integration of Artificial Intelligence in Modern Marketing Strategies

Authors: Mrs. S. Grace Prasanna¹ and Dr. Dinesh Mishra²

¹Assistant Professor, Department of MBA, Anand Institute of Higher Technology, Chennai, Tamil Nadu, India.

²Associate Professor, Faculty of Engineering CSE & IT, Mangalayatan University, Jabalpur, Madhya Pradesh, India

Chapter 7 (DOI: https://doi.org/10.59646/bussmanagC7/123)

Fostering a Global Perspective and Understanding of Diverse Markets

Author: Giriraj Kiradoo, Associate Professor, Engineering College Bikaner, Bikaner, Rajasthan, India.

Chapter 8 (DOI: https://doi.org/10.59646/bussmanagC8/123)

Strategic Insights of Harnessing HR Analytics 

Authors: K. Yamimi Bhargavi¹ and D. Merlin Gethsy²

¹Assistant professor, Department of S&H (MBA), St. Peter’s Engineering College, Dhulapally, Telangana, India.

²Assistant professor, Department of Computer Science and Engineering VV College of Engineering, Tisaiyanvilai, Tamil Nadu, India.

Chapter 9 (DOI: https://doi.org/10.59646/bussmanagC9/123)

Cultivating Mindfulness and Emotional Intelligence at Workplace

Authors: Bhanu Bisht¹ and L. Amutha Swaminathan²

¹Assistant professor, Faculty of Commerce & Business Management, Amrapali University, Haldwani, Uttarakhand, India.

²Assistant professor, Department of Electronics and Communication Engineering, VV College of Engineering, Tisaiyanvilai, Tamil Nadu, India.

Chapter 10 (DOI: https://doi.org/10.59646/bussmanagC10/123)

Practical Tips for Infusing Empathy into Marketing Strategies

Authors: Dr. L.N. Jayanthi¹ and T. Karthija²

¹Associate Professor, Commerce General, Saveetha College of Liberal Arts and Sciences SIMATS, Thandalam, Chennai, Tamil Nadu, India.

²Assistant professor, Department of Computer Science and Engineering, VV College of Engineering, Tisaiyanvilai, Tamil Nadu, India.