Learning about consumer behaviour integrates the analytical and affective hemispheres of the brain, making it an experienced kind of mental learning. Consumer behaviour research in India requires an experienced interpretation due to the complexity and realism of the local setting. With its own cultural foundations, modern lifestyles, dynamic mass marketing, digitalization’s advances, and a plethora of market-specific settings, this book version deftly depicts the behavioural intricacies of the Indian marketing scene.
