Editors: Dr. S. Krithiga Maheswari, Dr. Bindu A Baby, Dr. Krishna M. Lakhani

ISBN: 978-81-17787-27-4

DOI: https://doi.org/10.59646/885

Date of Publication: November 09, 2026

Preface

Chapters and Authors

Chapter 1: Consumer Behavior in the Digital Era – Dr. Madhu Goel

Chapter 2: Digital Transformation in Commerce and Management – Ms. K. Kousalya

Chapter 3: The Changing Landscape of HRM: Strategies for a Hybrid Workforce – Ms. N. Deepa

Chapter 4: Supply Chain Resilience and Operations Management – Ms. B. Tarunika

Chapter 5: Ethics, Governance and Corporate Responsibility: Building Trust, Accountability and Sustainable Value in Contemporary Organizations – Dr. M. Geetha

Chapter 6: Big Data and Artificial Intelligence in E-Business: Opportunities, Risks, and Responsible Implementation – Dr. Sukhdev Singh

Chapter 7: Rural Consumers in the Digital Economy: Opportunities, Challenges and Pathways to Inclusive Development – Ms. Meena Devi

Chapter 8: Women in the Kancheepuram Silk Sector: Empowerment and Contributions – Dr. S. Sivakavitha

Chapter 9: Entrepreneurship, Startups, and Innovation Management – Dr. M. Muthu Deepa, Dr. S. Aarthi, and Dr. V. Saranya

Chapter 10: A Study on Artificial Intelligence-Driven Anti-Money Laundering Systems in the BFSI Sector, with Special Reference to a Leading AML Analytics Model – Dr. Rajalakshmi Anantharaman, and Ms. Aparna V

Chapter 11: Human Resource Management in a Hybrid World: Strategies for Employee Engagement, Productivity, and Well-being – Dr. Geetha C J

Chapter 12: Digital Transformation of MSMEs in India: Opportunities, Challenges and Strategies for Sustainable Growth – Asha B L and Brundavathi K

Chapter 13: The Psychology of Digital Spending: Examining the Influence of Marketing Persuasion on Consumer Financial Decision-Making – Dr. Mariyappan N

Preface

The business environment is undergoing continuous transformation, driven by technological advancements, globalisation, changing consumer expectations, evolving market dynamics, and emerging economic challenges. These developments have significantly reshaped the fields of commerce and management, creating new opportunities as well as complex challenges for businesses, entrepreneurs, academicians, researchers, and policymakers. In this evolving landscape, understanding emerging perspectives and adapting to innovative business practices have become essential for sustainable growth and organisational success. The edited volume, “The Next Business Frontier: Emerging Perspectives in Commerce and Management,” is an academic initiative that brings together diverse perspectives, contemporary research insights, and emerging developments across various domains of commerce and management. The book aims to provide a comprehensive understanding of the changing business landscape by exploring significant themes such as marketing innovations, financial management, entrepreneurship, human resource management, business analytics, digital transformation, consumer behaviour, corporate governance, sustainability, and strategic management. This volume provides a scholarly platform for researchers, academicians, industry professionals, research scholars, and students to share their knowledge, research findings, conceptual perspectives, and practical insights. The contributions included in this book seek to bridge the gap between theoretical understanding and contemporary business practices while encouraging critical thinking, interdisciplinary research, and innovative approaches to addressing present-day business challenges. Furthermore, the book emphasises the importance of embracing emerging trends, technological integration, ethical business practices, and sustainable development in shaping the future of commerce and management. It also highlights the need for continuous learning, adaptability, and research-driven decision-making in an increasingly competitive and interconnected business environment. We sincerely hope that this edited volume will serve as a valuable academic resource for readers and inspire further research, meaningful discussions, and innovative contributions to the fields of commerce and management.