Authors: Dr. Manisha Seal, Dr. Eshan M.R, Mr. Royston Joseph Ashirvad, and Mr. Jidesh Kumar K

ISBN: 978-81-17787-12-0

DOI: https://doi.org/10.59646/864

Date of Publication: October 29, 2026

Preface

Airlines and Airport Marketing: Strategies for the Digital Aviation Era presents a comprehensive exploration of marketing principles, strategic practices, and intelligent technologies transforming the global aviation industry. The book examines airline and airport marketing, digital customer engagement, revenue management, passenger experience, and data-driven decision-making, providing readers with the knowledge required to understand and address the evolving demands of the aviation marketplace.

The book is organized into six units, progressing from the fundamentals of airline and airport marketing to emerging technologies and future-oriented strategies. It explores market segmentation, aviation branding, competitive positioning, digital marketing platforms, customer relationship management, loyalty programmes, dynamic pricing, and revenue optimization. Further, it examines airport commercial development, passenger experience management, smart customer services, and destination marketing, highlighting the importance of service quality and customer value creation. The subsequent units focus on aviation marketing analytics, big data, artificial intelligence, machine learning, predictive forecasting, and business intelligence systems for improving marketing performance. The final unit addresses emerging technologies, including the Internet of Things, cloud computing, blockchain, augmented and virtual reality, digital twins, sustainable aviation marketing, and integrated smart airport ecosystems. Through these interconnected themes, the book establishes a foundation for understanding how digital innovation and intelligent analytical tools are reshaping aviation marketing strategies.

This book is intended for students, researchers, academicians, aviation management professionals, airline executives, airport administrators, and marketing practitioners seeking to strengthen their understanding of contemporary aviation marketing. By integrating established marketing concepts with practical applications and emerging digital technologies, it aims to support informed strategic planning, enhance passenger engagement, improve commercial performance, and promote innovation across the aviation sector. Ultimately, the book serves as a valuable academic and professional resource for navigating the opportunities and challenges of marketing in an increasingly connected, competitive, and technology-driven aviation environment.