Authors: Dr. Maria Boaler, and Prof. Geetha V

ISBN: 978-81-69857-46-8

DOI: https://doi.org/10.59646/795

Date of Publication: August 17, 2026

Cite this book: Maria B, and Geetha V, (2026), Strategic Management: Concepts, Tools and Indian Business Cases, San International Scientific Publications, ISBN: 978-81-69857-46-8, DOI: https://doi.org/10.59646/795

Preface

Strategic Management is the cornerstone of long-term organisational success. In an era marked by globalisation, digital disruption, platform competition, and rapid technological change, managers must think strategically to survive and grow. This book is designed for BBA, MBA, and management practitioners, with a special focus on Indian business contexts.

The  edition retains all foundational theory and significantly expands the casebook section with new cases from 2022–2025. New chapters cover AI-driven strategy, blue ocean strategy, strategic alliances and M&A, turnaround strategy, and corporate governance. Landmark new cases include the rise and spectacular collapse of BYJU’S, the Zomato vs. Swiggy war for India’s food and quick commerce market, Jio’s pivot from telecom disruptor to AI platform giant, and the Tata Group’s remarkable post-Mistry renaissance under N. Chandrasekaran.

A signature addition is the detailed treatment of Rahul Bajaj’s legendary competitive declaration — a masterclass in strategic intent, brand anchoring, and competitive confidence. The book blends theory, frameworks, and real-world cases, making it essential reading for every student of business strategy in the Indian context.