Editors: Prof. (Dr.) Bhupendra Kumar, Dr. Neha Rai, and Ms. Sakshi Saxena

ISBN: 978-81-69857-11-6

DOI: https://doi.org/10.59646/760

Edition 1: July 16, 2026

Cite this book: Bhupendra K, Neha R, and Sakshi S, (2026), The Cognitive Enterprises: Live Case Studies for Sustainable Value Creation & Strategic Management, San International Scientific Publications, ISBN: 978-81-69857-11-6, DOI: https://doi.org/10.59646/760

Chapters and Authors

Chapter 1: The Kodak Crisis: What Went Wrong? – Bhoomika Ramtani, Prof. (Dr.) Navita Nathani

Chapter 2: Valuing Infosys Limited Using the Discounted Cash Flow (DCF) Method: A Teaching Case – Dr. Krovvidi Krishna Kumari

Chapter 3: Geo-Spatial Disparities in Tourism: Infrastructure and Access Mapping – Dr. Kishan Singh Rathore

Chapter 4: India’s Obsession with Gold: Economic Consequences and Government Intervention – Parth Yadav, and Dr. Neha Rai

Chapter 5: Strategic Alliance: Toyota Motor Corp. & Maruti Suzuki India – Anuj Chauhan, and Dr Neeraj Dubey

Chapter 6: The Dream of Becoming a Doctor: RE – NEET 2026 – Manya Agarwal, and Dr. Neha Rai

Chapter 7: From Mockery to Movement  – Priyanshi Khandelwal, and Dr. Divya Bhawnani Bansal

Chapter 8: GCPL’s Global Expansion Through the Lens of Strategic Management Models – Khushi, and Dr. Pratiksha Saxena

Chapter 9: Sales Growth Strategy of Samsung: A Study Using SWOT, PESTLE and Porter’s Five Force Analysis – Sakshi Saxena, and Prof. (Dr.) Bhupendra Kumar

Chapter 10: Trust Beyond Gold: A Strategic Case Study of Titan Company Limited – Tamanna

Chapter 11: The Day Gold Went Silent: Trust, Fear and India’s Bullion Market After PM Modi’s Appeal – Shivam Rajawat, and Dr. Neha Rai

Chapter 12: Parle Products: Cracking The Code of Market Leadership – Anshika

Chapter 13: A Study on Why Consumers Prefer Netflix over Other OTT Platforms – Richa Rathore, and Dr. Monika Saxena

Chapter 14: Relevance of the United Nations in Today’s Periodic Military Confrontation Between the United States and Iran – Anuj Chauhan, and Dr. Deepika Kushwaha

Chapter 15: Zomato – “Competitive Strategy Against Swiggy” – Arihant Bohare, Prof. (Dr.) Bhupendra Kumar, and Dr Priyanka Sikarwar

Chapter 16: Tesla’s Global Growth Strategy and Competitive Advantage in the EV Industry – Nidhi Chauhan, and Dr. Monika Saxena

Chapter 17: A Comprehensive Strategic Analysis of Dabur India Limited: Integrating VRIO, SWOT, Porter’s Five Forces, and PESTLE Frameworks – Mahak Bansal, and Dr. Shweta Goel

Preface

The Cognitive Enterprises: Live Case Studies for Sustainable Value Creation & Strategic Management is a practice-oriented academic resource designed to bridge the gap between management theory and organizational reality. The book presents carefully curated live case studies drawn from contemporary business situations, enabling readers to analyse real-world managerial challenges through the lens of strategic management, innovation, sustainability, leadership, and value creation. Each case encourages critical analysis, problem-solving, collaborative discussion, and evidence-based decision-making. The cases are accompanied by thought-provoking questions that make the book suitable for classroom teaching, executive education, management development programmes, and independent learning. Aligned with the vision of NEP 2020 and the United Nations Sustainable Development Goals (SDGs), the book promotes experiential, multidisciplinary, and outcome-based learning. It is an ideal reference for undergraduate and postgraduate management students, faculty members, researchers, corporate trainers, entrepreneurs, consultants, and practicing executives seeking practical insights into contemporary strategic issues. By combining academic rigour with practical relevance, this volume aspires to develop future-ready leaders capable of creating sustainable competitive advantage while balancing economic, social, and environmental priorities.