Editors: Dr. Kanchi Sai Bharath, Dr. S. Senthamiz Selvi, and Dr. Ziliya K P

ISBN: 978-81-687619-2-6

DOI: https://doi.org/10.59646/730

Date of Publication: June 15, 2026

Cite this book: Kanchi SB, SS Selvi, and Ziliya K P, (2026), The Business Multiverse: Exploring Commerce and Management Across Parallel Realities, San International Scientific Publications, ISBN: 978-81-687619-2-6, DOI: https://doi.org/10.59646/730

Chapters and Authors

Chapter 1: Artificial Intelligence–Powered Business Decisions: Enhancing Accuracy, Speed, and Competitiveness – Dr. Bebilon Debbarma, and Mr. Mouleeswaran S

Chapter 2: AI CEOs and Smart Enterprises: The Next Wave of Business Intelligence – Arpitha G

Chapter 3: Internet of Things (IoT), Business Analytics, and Their Impact on Modern Business – Santhosh Raja R

Chapter 4: Digital Twin Technology in Supply Chain Risk Management: A New Business Reality – Prof. Asha B L

Chapter 5: The Role of Blockchain in Securing Transactions in Metaverse Commerce – Dr. S. Krithiga Maheswari

Chapter 6: AI-Driven Business Decision Making: Transforming Organizational Performance and Strategic Growth – Dr. D. Prabha

Chapter 7: AI-Driven Business Decision Making: Transforming Organizational Strategy in the Digital Economy – Bhuvaneswari D

Chapter 8: Blockchain and Metaverse Commerce: Transforming Digital Ownership and Transactions – Dr. Bindu A. Baby

Chapter 9: Consumer Sentiment and Electronic Word-of-Mouth (e-WOM): A Secondary Data Investigation – G. Sangeetha

Chapter 10: Redesigning Business for Impact: How Sustainable Business Model Innovation Drives Sustainable Performance – G. Sangeetha

Preface

The world of business is evolving at an unprecedented pace, shaped by technological innovations, globalization, changing consumer behaviors, sustainability concerns, and emerging economic paradigms. In this dynamic environment, understanding commerce and management requires looking beyond conventional boundaries and exploring diverse perspectives that influence organizations and markets. The Business Multiverse: Exploring Commerce and Management Across Parallel Realities is an edited volume that brings together scholarly insights, contemporary research, and practical perspectives from academicians, researchers, industry professionals, and students. The concept of the “Business Multiverse” symbolizes the coexistence of multiple realities in the business world, where traditional practices intersect with digital transformation, entrepreneurial innovation, sustainable development, and evolving management philosophies. This book aims to provide a comprehensive platform for discussing emerging trends, challenges, and opportunities across various domains of commerce and management. The chapters included in this volume explore a wide range of topics, including finance, marketing, human resource management, entrepreneurship, digital business, international trade, organizational behavior, and strategic management. Collectively, these contributions offer valuable insights into how businesses adapt and thrive in increasingly complex and interconnected environments. We sincerely hope that this book will serve as a useful resource for researchers, educators, students, policymakers, and practitioners seeking to deepen their understanding of contemporary business realities. We believe that the diverse perspectives presented in this volume will stimulate critical thinking, inspire future research, and contribute meaningfully to the advancement of knowledge in commerce and management. We extend our heartfelt appreciation to all chapter contributors, reviewers, and well-wishers whose support and dedication have made this publication possible.