Shaping the Future: Innovation, Sustainability, and Inclusive Growth in a Globalized Economy

Editors: Dr. Shanu Singh, and Dr. Yashmita Awasthi

Student Editor: Krishna Singh Rawat

ISBN: 978-93-7183-006-5

DOI: https://doi.org/10.59646/725

Date of Publication: June 11, 2026

Cite this book: Shanu S, and Yashmita A, and Krishna SR, (2026), Shaping the Future: Innovation, Sustainability, and Inclusive Growth in a Globalized Economy, Paradox International Publications & San International Scientific Publications, ISBN: 978-93-7183-006-5, DOI: https://doi.org/10.59646/725

Chapters and Authors

Chapter 1: Investment Perceptions and Behavioural Tendencies of Gen-Z Investors: A Study on Cryptocurrency Market and Equity Market – Jayesh Sharma

Chapter 2: Comparative Study on the Evolution of File Fragmentation Patterns Under Varying File System Workloads – Sana Jacquilin D, and Dr. Sreeja C S

Chapter 3: AI surpasses e-governance and technology hurdles with proper control – Dr. Kavirayani Srikanth

Chapter 4: Deepfake Phishing Attack: An Algorithmic Study on Detecting AI-Generated Deceptive Media – Jyotirmayee Sahoo, S. Chanti, and Jossy George

Chapter 5: Stimulus-Driven Consumer Behavior in Digital Branding – Lakshay Saini

Chapter 6: Philanthropy Through Regulated Markets – Evaluating the Adoption Potential of India’s Social Stock Exchange – Yashika Sharma

Chapter 7: Old Age Security for Informal Sector in India: A study of Pradhan Mantri Shram Yogi Maandhan Scheme – Akshat Kumar

Chapter 8: Artificial Intelligence as a Strategic Enabler of Sustainable E-Commerce: A Multi-Theoretical Framework and Research Agenda – Akshya, and Dr. Upendra Pratap Singh

Chapter 9: A Review of Environmental, Social, and Governance Disclosure in South Africa – Nonhlonipho Dlamuka, Sharanam Abbana, and Ferina Marimuthu

Chapter 10: Impact of Technology in Rubber Cultivation: An Empirical Investigation of Smallholder Farmers in Kerala’s Plantation Economy – Dr. Manjunatha Hiremath, and Neha Hareesh

Chapter 11: Decoding Digital Financial Inclusion for Sustainable Empowerment: The Roles of Government Initiatives and Financial Literacy in the Gig Economy – Ms. K. Agusta, and Dr. R. Nalini

Chapter 12: Understanding the Influence of Behavioural Biases on Investment Decision-Making: The Moderating Role of Financial Literacy Calibration and Cognitive Reflection Ability – Shreya Garg, and Dr. Suparna Jain Thakur

Chapter 13: Meme Marketing in India: An Empirical Study on Relatability, Platform Dynamics, and Consumer Behaviour – Shivin Sharma, Shourya Jain, Sagarshrei Gurwara, Aditya Yadav, and Siddharth Gaur

Chapter 14: Sustainable Investing and Green Bonds: Insights into Investor Perception – Dr. Akhil Agnihotri, and Dr. Bhavna Sharma

Chapter 15: Stablecoins vs Central Bank Digital Currencies (CBDCs): Implications for Monetary Policy and Financial Systems – Raghav Gupta, and Nelsan Pun

Chapter 16: Impact of Technology on Consumer Behavior: A Perspective with Reference to India – Dr. Shilpam Chandra

Chapter 17: Understanding Climate Change in the Age of Green Innovation: Leveraging Artificial Intelligence for Sustainable Environmental Solutions – Dr. Amrita Chaurasia, Dr. Priya Rathi, and Dr. Saurabh Prasad

Chapter 18: Bridging the Divide: Assessing the Differential Impact of Policy Models on State Level Development Outcomes in India – Kushagra Awasthi, Karthik Reddy Muthyala, Dhruv Lahoty, Garv Kher, Tanay Agarwal, and Vivan Kapoor

Chapter 19: Reframing Commodity Markets: A Theoretical and Empirical Examination of Purchase Intention Drivers in India’s TMT Steel Industry – Manu GC, and Dr. Chandrakala G

Chapter 20: A Multi-Layered Computational Model for Ethical Compliance in AI Governance – Maanya Singh, New Begin M, and Benita Jaison

Chapter 21: Role of Artificial Intelligence in Advancing Sustainable Supply Chain Management: Innovations and Best Practices – Saurabh Prasad, Muskan Verma, and Palak Sharma

Chapter 22: Exploring the Role of Blockchain in Enhancing Transparency and Accountability in Sustainable Business Practices – Saurabh Prasad, Shreshtha Nigam and Grisha Soni

Chapter 23: Exploring the Role of Digital Transformation in Promoting Sustainable Business Practices: Green Technology Adoption in Emerging Markets – Saurabh Prasad, Ananya Prakash, and Komal Kumari

Chapter 24: Digital Transformation of CSR through Artificial Intelligence: Evidence from Indian Corporations – Saurabh Prasad, and Hammad

Chapter 25: Online Gambling Apps and Generation Z: A Perception-Based Study of Attitudes, Awareness, and Perceived Financial and Psychological Risks – Saurabh Prasad, and Kolipaka Lahari

Chapter 26: Reimagining Urban Operations in the Era of Industry 5.0 – Dr. Nirupama Singh

Chapter 27: Evolving Fiscal Architecture: Sectoral Priorities and Sustainability in India’s Union Budgets (2021-22 to 2025-26) – Grisha Soni, Shreshtha Nigam, and Dr. Surbhi Srivastava

Chapter 28: Employment Status and Online Buying Behaviour of Women Consumers: Evidence from the Personal Care Products Market in Delhi NCR – Monika Sharma

Chapter 29: Financial Inclusion Through Digital Payments: How Technology is Bridging the Gap – Kirti Singh, Kunal Rajput, and Dr. Anjali Dubey

Chapter 30: Digital Financial Literacy and FinTech Adoption Among Rural Women Microfinance Borrowers in India: The Mediating Roles of Perceived Usefulness, Ease of Use, and Trust – Mr. Aman Shukla, Dr. Anamika Rawat

Chapter 31: Digital Financial Literacy and FinTech Adoption Among Rural Women Microfinance Borrowers in India: The Mediating Roles of Perceived Usefulness, Ease of Use, and Trust – Vasvi Talwar, and Shivani Johri

Preface

It is our privilege to present the Proceedings of the 6th International Conference on New Paradigms in Economy, Commerce, and Society (ICNPECS 2026), themed “Shaping the Future – Innovation, Sustainability, and Inclusive Growth in a Globalized Economy,” organized by the School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi NCR Campus, in collaboration with Durban University of Technology, South Africa, and with the Association of Chartered Certified Accountants (ACCA), UK, serving as the Knowledge Partner. The conference was successfully held on 14 March 2026 and brought together scholars, researchers, industry experts, policymakers, practitioners, and students from across the globe. The rapidly evolving global landscape demands innovative approaches to addressing economic, commercial, technological, and societal challenges. ICNPECS 2026 provided a vibrant interdisciplinary platform for the exchange of ideas, research findings, and practical insights focused on innovation, sustainability, digital transformation, financial inclusion, governance, and inclusive development. The conference sought to foster meaningful dialogue on emerging paradigms that can contribute to resilient, equitable, and sustainable growth in an increasingly interconnected world.

The conference received an overwhelming response from researchers and academicians worldwide, with more than 200 submissions in the form of extended abstracts and full papers. Following a rigorous peer-review process, 120 high-quality research contributions were selected for presentation. The extended abstracts compiled in this volume include only selected abstracts representing the diversity of contemporary research and reflect scholarly engagement with critical issues shaping the future of economy, commerce, and society.

The conference featured distinguished keynote addresses, expert deliberations, and meaningful interactions among participants from academia, industry, government, and professional bodies. The discussions emphasized the need to rethink traditional economic and business models in response to rapid technological advancements, changing societal expectations, and global sustainability challenges. The speakers highlighted the importance of innovation, responsible governance, entrepreneurship, sustainability, and inclusive growth in shaping the future of economies and societies worldwide. A major highlight of the conference was the Industry–Academia Panel Discussion on “Shaping the Future – Innovation, Sustainability, and Inclusive Growth in a Globalized Economy.” The discussion brought together experts from diverse domains who shared valuable insights on the role of innovation, technology, media, entrepreneurship, public policy, and research in fostering sustainable and inclusive development. The deliberations provided participants with diverse perspectives and practical approaches to addressing contemporary global challenges.

This proceedings volume serves as a repository of the intellectual contributions presented during the conference and reflects the commitment of researchers toward advancing knowledge and generating practical solutions for contemporary challenges. The collection of extended abstracts showcases emerging ideas, innovative research approaches, and interdisciplinary perspectives that contribute to ongoing scholarly and professional discussions in the fields of economy, commerce, finance, technology, management, and society.

We express our sincere gratitude to all authors, reviewers, keynote speakers, panelists, session chairs, delegates, organizing committee members, and institutional partners whose invaluable contributions ensured the success of ICNPECS 2026. Their dedication, expertise, and support have made this publication possible.

We hope that this volume will serve as a valuable academic resource for researchers, educators, students, practitioners, and policymakers and will inspire further research, collaboration, and innovation in the pursuit of sustainable, inclusive, and transformative growth.

 

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