Authors: Prof. Rajkiran Navanathrao Jadhav. Prof. Sachin Parshuram Vidhate, Prof. Appasaheb Ranjit Watmode, and Prof. Pratiksha Vinayak Gaikwad

ISBN: 978-93-7183-642-5

DOI: https://doi.org/10.59646/546

Date of Publication: December 29, 2025

About the Book:

In an era defined by data abundance and rapid technological advancement, organizations across the globe are increasingly relying on Business Analytics and Artificial Intelligence (AI) to inform strategic decisions, optimize operations, and achieve sustainable competitive advantage. The textbook Business Analytics and AI: Data-Driven Management for Success is designed to provide a comprehensive and practical understanding of how analytical thinking and intelligent technologies are transforming modern management practices.

This book aims to bridge the gap between theory and practice by integrating foundational concepts of business analytics with contemporary applications of AI in managerial decision-making. It introduces readers to data-driven frameworks, analytical tools, and AI-enabled techniques that support evidence-based management across functional areas such as marketing, finance, human resources, operations, and supply chain management. Emphasis is placed on developing analytical competencies that enable managers to interpret data insights, predict trends, and make informed strategic choices.

Structured in a learner-friendly manner, the textbook progresses from basic analytical concepts to advanced AI applications, including machine learning, predictive analytics, and decision automation. Real-world examples, case illustrations, and practical insights are incorporated to help readers understand how analytics and AI are applied in diverse organizational contexts. Ethical considerations, data governance, and responsible use of AI are also addressed to ensure balanced and sustainable adoption of these technologies.

This book is intended for undergraduate and postgraduate students of management, commerce, engineering, and information systems, as well as professionals seeking to enhance their analytical and digital competencies. By fostering a data-driven mindset and analytical rigor, Business Analytics and AI: Data-Driven Management for Success aspires to equip readers with the knowledge and skills required to thrive in an increasingly intelligent and data-centric business environment.