Authors: Dr. Namrata Khemraj Yadav and Mr. Dayalal Sankhla

ISBN: 978-81-993810-6-3

DOI: https://doi.org/10.59646/467

Date of Publication: September 26, 2025

About the Book:

In an era marked by rapid technological evolution and digital transformation, artificial intelligence (AI) has emerged as one of the most powerful forces shaping the future of business. No longer confined to research labs or speculative fiction, AI now plays a pivotal role in driving competitive advantage, unlocking operational efficiencies, and informing strategic decisions across industries.

This book, “Artificial Intelligence in Business Strategy and Decision-Making,” explores the profound impact of AI on the modern business landscape. It is written with the intention of bridging the gap between emerging technologies and their practical application in corporate strategy and decision-making processes.

The aim is twofold: first, to demystify AI for business leaders, managers, and students by providing a clear understanding of its core concepts and capabilities; and second, to offer actionable insights into how AI can be leveraged to enhance strategic planning, improve decision quality, and foster innovation in an increasingly complex and data-driven world.

Throughout the chapters, readers will find a balanced mix of theory and practice — from foundational knowledge of machine learning and data analytics, to real-world case studies that illustrate AI’s transformative power in areas such as customer experience, supply chain optimization, financial forecasting, marketing, and human resources.

Moreover, the book addresses ethical considerations, regulatory challenges, and the cultural shifts required for successful AI adoption, recognizing that technology alone is not a panacea — true transformation demands a strategic, human-centered approach.

Whether you are a business executive seeking to integrate AI into your strategic toolkit, an academic researching AI’s impact on management science, or a student preparing for the future of business, this book provides a timely and practical guide to understanding and applying AI in strategic decision-making.

We invite you to explore this journey, challenge assumptions, and envision new possibilities for leadership and innovation in the age of artificial intelligence.