Marketing Management

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Marketing Management

Marketing Management

Authors: Dr. Gaganpreet Kaur Ahluwalia, Dr. Shivaji T. Mane, Dr. Amruta Shyamkumar and Dr. Shripad Joshi

Editor: Dr. Vishal Arvind Bhole

ISBN: 978-81-980078-2-7

DOI: https://doi.org/10.59646/mm/284

Date of Publication: November 01, 2024

About the Book:

This comprehensive textbook on Marketing Management equips readers with the knowledge and skills to navigate the complexities of modern marketing. Covering essential topics from market research and target marketing to brand management, digital marketing, and marketing analytics, it emphasizes the integration of theory and practical application. Through real-world examples, case studies, and cutting-edge research, this book makes marketing management accessible and engaging for students, practitioners, and professionals. By mastering the principles, strategies, and practices outlined, readers will be empowered to drive business success in today’s rapidly evolving marketplace.

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