Author: Dr. Alagappan K

ISBN: 978-81-980078-4-1

DOI: https://doi.org/10.59646/mc/271

Date of Publication: September 16, 2024

About the Book

This seminal book provides an in-depth examination of the complex and multifaceted field of media and mass communication, encompassing the dynamic interplay between traditional and digital media, technology, culture, and society. Spanning 7 chapters, it comprehensively covers foundational theories, conceptual frameworks, and empirical research on topics including media history, media effects, representation and diversity, media ethics and law, global communication, new media and digital culture, media convergence, and the intersection of media with politics, economy, and identity. Integrating cutting-edge research, case studies, and expert insights, this definitive text serves as an indispensable resource for scholars, students, and professionals seeking a nuanced understanding of the rapidly evolving media landscape and its profound implications for individuals, communities, and societies worldwide.