Author: Dr. C. Senthilkumar

ISBN: 978-81-977070-6-3

DOI:  https://doi.org/10.59646/dm/239

Date of Publication: July 31, 2024

About the Book:

“Digital Marketing” is a comprehensive guide covering all the fundamentals of digital marketing, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. The book explains how to set digital marketing goals, understand search engines, optimize keywords, create effective ad copy, engage with followers, build email lists, craft email campaigns, and measure performance. It also delves into advanced topics like mobile and video marketing, influencer partnerships, and analytics reporting. With a focus on practical applications and real-world examples, this book equips readers with the skills to develop and execute successful digital marketing strategies, stay up-to-date with industry trends, and drive business growth in the digital landscape.